Charles & Keith Mid Valley Megamall New Concept Store Reopening Event

Events | 30 October 2015

In celebration of the reopening of its newly renovated concept store at Mid Valley Megamall, CHARLES & KEITH hosted an exclusive media in-store event recently. Famous fashion influencers, Jane Chuck and Yumi Wong as well as beautiful actresses Juliana Evans and Anzalna, bubbly TV presenter Megan Tan and top model Shir Chong were among the celebrity line-up to celebrate the occasion.

Spanning more than 3300 square feet, the store features a spacious façade with brightly lit interior and sleek modern furnishings, creating an intimate and luxurious ambience. Enhancing the modern interior are the newly added LED panel featuring seasonal videos, a magnetic wall with creative accessories display and a custom jewelry wall.

Guests were treated to sumptuous of h’ordeuvres and cocktails upon arrival while enjoying special music sets by DJ Davern. A customize photo booth was also available where guests were seen having a good time taking pictures. Stealing the spotlight was the classic claw machine which has undergone a fashion makeover. Instead of plush teddy bears, the machine was filled with a variety of CHARLES & KEITH wallets, shades and even footwear, where excited guests que up patiently to redeem their gift.

It was indeed a fun-filled fashion celebration at the store. Before leaving, each guests were also presented a box of customize cupcakes.