Charles & Keith Presents RM50,000 Cheque To Pink Ribbon Deeds (Pride) Foundation

CSR | 31 January 2015


JANUARY 2015 – CHARLES & KEITH was delighted to present Pink Ribbon Deeds (PRIDE) Foundation Malaysia with a cheque of RM50,000 on 12 January at Pavilion KL as part of its on-going Corporate Social Responsibility (CSR) efforts to help create awareness on breast cancer and highlight the importance of early detection, using its brand as a platform to reach out to its consumers.

In conjunction with Pink October month, CHARLES & KEITH has pledged to donate RM1 from every transaction made from 6 – 19 October 2014. It was the 4th year in running for this noble collaboration. The cheque was presented by Mr Sharan Valiram, Executive Director of Valiram Group to PRIDE Foundation’s Executive Chairman, Dato’ Azrene Abdullah, who was accompanied by her team comprising of Encik Kamarul Aznam, Chief Executive Officer, Puan Nasirah Aris, Advisor and Cik Razina Abdul Razak, Senior Project Manager.

“We would like to thank our loyal customers who have been supportive to us throughout the years and we are definitely looking forward to continuously play our role in contributing back to the society,” said Mr Sharan Valiram.

PRIDE Foundation was founded in 2005 as a testament to the late Tun Endon Mahmood’s courage, strength and resilience in fighting the illness. It is a charity body aimed at increasing breast cancer awareness, improving treatment accessibility to all levels of society and also provides support for breast cancer treatment and care. The organization also organizes various outreach programs nationwide through workshops, talks and activities to empower women and cancer survivors