Chopard is the name synonymous with luxury, glamour and finesse, has been for many years, a dynamic force for innovation while still faithfully upholding the venerable tradition of watch and jewellery making. In 1860, Louis-Ulysse Chopard, a young talented craftsman, founded the Chopard workshop. In the 1960s, Paul-Andre Chopard son of the founder, sold the company to Karl Scheufele, heir to a dynasty of watch makers and jewellers based in Pforzheim, Germany. Under the successful guidance of Karl Scheufele, Chopard flourished in the luxury world of jewellery and watchmaking, till today.
From the iconic Happy Diamonds and luxurious Haute Joaillerie jewellery, to the exceptional Mille Miglia and exclusive L.U.C watch collections, as well as accessories and fragrances, Chopard has successfully established itself as an important player in the luxury market. Chopard is also an active supporter of many international events like the Cannes Film Festival, where its exquisite jewellery and timepieces are highly coveted by international celebrities and royalties worldwide.