FLOW evolved from a growing need for fashion apparel that embraced and liberated curvy women from the sack-like excuse for clothing that was readily available in “straight sized” stores.


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At FLOW we believe every woman is a goddess and should feel her best all day, every day. Art and style are the hallmarks of the clothes we bring to life with superior tailoring techniques, suitable fabrics and colours plus the best workmanship and designs for all silhouettes. Our focus is to bring out a woman’s confidence and enhance the beauty that flows from within.

Flow Fall 2017 Collection Road to Marrakech

The collection is reminiscent of Morocco’s feel with striking prints and embroidered details. Prints are inspired by a mix of Morrocan tiles and symmetrical geometric patterns.

FLOW Holiday 2015 Collection

Inspired from the Garden of Eden, the Holiday 2015 collection is filled with dark enchanting colours which veer towards the reds, burgundy, olives, khaki and black, channelling a soft yet bold feminine vibe.