Giuseppe Zanotti Fall Winter 2017 Advertising Campaign Le Rouge et Le Noir

Covered | News | Style | 13 June 2017

Introducing the Giuseppe Zanotti Fall Winter 2017 advertising campaign: a sleek, sensual tour de force starring Bella Hadid and featuring male model Miles McMillan.

The evocative images captured by Mario Sorrenti reveal the contemporary yet lush spirit of the new collection.

Shot in New York, the pared-down set, bathed in ruby red and featuring geometric shapes in total black, offers a modernist canvas for the statement-making shoes of the season.

Bella Hadid, a shape-shifting muse who perfectly embodies the different facets of the collection, further advances this striking juxtaposition. She seamlessly alternates between strong, bold poses and soft, enveloping ones.
Case in point: when wearing the “Dazzling Dena”, a crystal-embellished over-the knee velvet boot, she stretches across the frame with strength and conviction.

While in the “Picard”, a sculptural gold wedge sandal with illusion heel, she’s curled in, almost pensive. And then yet again, with the “Charleston”, a decadent pink bootie covered in marabou feathers, she’s at once laser-focused and relaxed..

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Other women’s styles featured in the campaign are the “Sabine”, a streamlined sandal with a jewelled brooch and a contrasting leopard heel, and the “Janice”, a lace-up boot with corset detailing.

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From the men’s collection, three new styles come into sharp relief on model Miles McMillan. These include the “Jean-Pierre”, a streamlined leather loafer with silk tassels; the “Claude”, a tan suede boot with a contrasting black inset and sole, and the “Hayden” a modern suede sneaker with gold hardware. Together, these images convey the sophisticated rebel that is the Zanotti man.

“My Fall 2017 collection is a celebration of individual style — something that is independent of time and place and trends”, says designer Giuseppe Zanotti. “The campaign reflects the strong, sensual point of view I put into every shoe. It’s modern yet full of emotion and soul.”

Shown as singles and spreads, the new campaign breaks worldwide from June and will be featured in leading international fashion titles and newspapers.

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