In Celebration Of 25th Anniversary Margaret Qualley Debuts As The Face Of Kate Spade New York Spring 2018

Style | 20 February 2018

SPRING CAMPAIGN SHOT BY INEZ AND VINOODH

kate spade new york celebrates easy, feminine, american glamour throughout 2018

This Spring, kate spade new york debuts actress Margaret Qualley as its face for 2018 with a striking campaign that pays tribute to the brand’s past while celebrating its future.  Sophisticated, optimistic and colorful, kate spade new york honors modern femininity while inspiring women to lead a more joyful life.

Styled by Alex White and photographed by the iconic duo, Inez van Lamsweerde and Vinoodh Matadin, who will shoot all campaigns for the brand throughout 2018, its 25th year, the Spring 2018 campaign depicts Margaret Qualley in a moment of celebration.  The images focus on an array of the season’s handbags and accessories – including the handbag that started it all in 1993, “sam”, reimagined in a variety of forms that represent the brand over the past 25 years offering a pop of color juxtaposed against classic black and white shots.

This Spring, kate spade new york debuts actress Margaret Qualley as its face for 2018 with a striking campaign that pays tribute to the brand’s past while celebrating its future.  Sophisticated, optimistic and colorful, kate spade new york honors modern femininity while inspiring women to lead a more joyful life.

Styled by Alex White and photographed by the iconic duo, Inez van Lamsweerde and Vinoodh Matadin, who will shoot all campaigns for the brand throughout 2018, its 25th year, the Spring 2018 campaign depicts Margaret Qualley in a moment of celebration.  The images focus on an array of the season’s handbags and accessories – including the handbag that started it all in 1993, “sam”, reimagined in a variety of forms that represent the brand over the past 25 years offering a pop of color juxtaposed against classic black and white shots.

Spring 18 campaign PR images
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