About

Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style.

The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, when Tamara Mellon, OBE, then an accessories editor at British Vogue, discovered Mr Choo and recognizing a niche in the luxury shoe market, she established the Jimmy Choo brand. Mr Choo’s niece, Sandra Choi, joined the business as Creative Director

The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Terry Richardson and Steven Meisel.

Today, Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. The design direction is overseen by Creative Directors Sandra Choi and Simon Holloway, who together share a vision to create one of the world’s most treasured luxury brands. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has 140 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide


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