“Vacation is a state of mind” sets the tone for kate spade new york’s summer 2016 campaign, as the brand brings to life summertime in New York City, when a small gathering on a fire escape – with summer wardrobe essentials and cocktails in hand – is all a girl needs to escape the city heat. Starring Jourdan Dunn and a series of familiar characters, as well as a number of new faces, kate spade new york takes its summer 2016 campaign inside the studio to showcase its latest fashion and accessories collections.
The summer 2016 campaign, shot by Emma Summerton, stars a colorful cast of New York Women – including supermodel, chef, philanthropist and mother Jourdan Dunn; writer Karley Sciortino; model, stylist and born-and-raised New Yorker Alexis Jae Baez; writer, student and waitress Paloma Elesser; and filmmaker, musician and downtown café hostess Tracy Antonopoulos – celebrating the unique personalities that make New York the interesting city that it is.
“We are delighted to be working with Jourdan Dunn on her second campaign with kate spade new york,” shared Deborah Lloyd, President and Chief Creative Officer of kate spade new york. “Summertime in New York invokes a spirit of imaginative adventure – a spirit that also embodies the ‘kate spade new york girl’ – when a step outside onto the fire escape or a walk in Central Park can take you miles outside of the city. The kate spade new york summer 2016 collection invites our customers to embrace this mindset and celebrate the summer season.”