It’s the “first blush of spring” that influenced the kate spade new york spring 2016 collection, as the brand brings to life springtime in New York City, when a simple shortcut through the flower district or a stop in front of a local bodega with bursts of roses and daisies excites a notion of escape. This season, kate spade new york debuts a fresh face with famed British model Jourdan Dunn, the star of the brand’s vibrant new campaign, which features fashion and accessories from the core kate spade new york collection, as well as the recently launched Broome Street label and the luxe Madison Avenue label.
The spring 2016 campaign, shot by Emma Summerton, features an eclectic cast of modern icons – including supermodel and philanthropist Jourdan Dunn; fashion muse Iris Apfel; actress, model and photographer Syrie Moscowitz; fashion illustrator Robert W. Richards; artist, actress and model Anh Duong; author Karley Sciortino; and musician and composer Jon Batiste – celebrating the unique personalities of New York and a nod towards the colorful and vibrant kate spade new york Spring ’16 collection.
“We are thrilled to be partnering with Jourdan Dunn, as she joins our team of interesting personalities this season,” shared Deborah Lloyd, President and Chief Creative Officer of kate spade new york. “Similar to our customer, Jourdan is a woman who wears many hats, as a model, mother, philanthropist and chef. She perfectly embodies the spirit of the ‘kate spade new york girl,’ and we’re excited to share this spirit through our spring 2016 campaign and collection.”
The spring 2016 campaign features print images shot in studio in NYC, portraits and video content for web and social media.