kate spade new york today launches #missadventure episode 4: “The Joy Ride,” starring actress and brand partner Anna Kendrick and actress Zosia Mamet. The film – a continuation of the successful Holiday 2014, Spring 2015 and Fall 2015 short films that the brand had previously released with Anna Kendrick – picks up right where the Fall 2015 film left off, with Anna departing The Russian Tea Room after a chance encounter with Gloria Steinem.
Directed by Mari Heller, the film is set on location in New York City. The story begins as Anna and Zosia decide to share a car on a wintry party-filled night. But when politeness delays their destination decision, their driver bows out to use the restroom. Left in the backseat alone, the two become fast friends, and decide to take this holiday trip into their own hands.
For Holiday 2015, Anna Kendrick and Zosia Mamet serve as kate spade new york’s storytelling muses, collaborating on original content for the brand including a short film, online editorial features and a social media campaign.
“It was such a treat to work with Anna Kendrick and Zosia Mamet on the 4th installment of our MissAdventure series,” shared Deborah Lloyd, President and Chief Creative Officer of kate spade new york. “Both women are incredibly witty and spontaneous – the true kate spade new york girl – and their personalities played off of each other in an amusing and unpredictable way.