This season, kate spade new york welcomed guests for a unique, immersive, multi-season experience to showcase the Fall ’17 and Spring ’17 collections during New York Fashion Week. The brand transformed New York City’s iconic Russian Tea Room to resemble the four-story home of a kate spade new york girl, who, following her travels abroad, welcomed guests into her home to present her inspiring finds on each floor.
For the Spring 2017 “see now, buy now” collection on the top floor of the Russian Tea Room, our kate spade new york girl brought guests to Morocco, where desert landscapes, the pattern play of candle-lit lanterns, the sensory overload of souks and the oasis of calm in the Majorelle Gardens served as inspiration for Deborah Lloyd’s collection. Throughout spring 2017, textured fabrics and details including eyelets, pom poms, appliqué roses and ruffles sit against softly flowing and feminine silhouettes.
For the Fall 2017 collection, our kate spade new york girl has just returned from 1920s Paris – a creative melting pot that encouraged strong, interesting women to shine. The collection is a tribute to heroines who defy expectations and whose journeys of independence inspire others to forge their own path. This season, folkloric themes are in the air with an abundance of romantic florals and embroideries, and a color range of dusky pinks, cerise, dark cherry and poppy red with touches of army green, black cream and camel.
On this floor, kate spade new york took fans and consumers alike behind-the-scenes for an exclusive, interactive Facebook LIVE
experience, hosted by Victoria Justice, for the spring ’17 “see now, buy now” presentation. To showcase kate spade new york’s spring ’17 product to fans around the world, the camera followed Victoria from her hotel room, to her red-carpet arrival at the Russian Tea Room, to the presentation, where Victoria gave fans an all-access pass to the party and products, while engaging with special guests – including Leighton Meester, Jamie Chung, Camilla Belle, Nicolette Mason, Chriselle Lim and Naomi Davis – all of whom were wearing their favorite kate spade new york spring ’17 pieces, which immediately became available for exploring on an experiential microsite katespadespring17.com and for purchase on katespade.com.