Margaret Qualley Returns as the Face of Kate Spade New York’s Summer 2018 Campaign

News | Style | 5 June 2018

shot by Inez and Vinoodh
kate spade new york continues to celebrate its 25th anniversary with new iterations of iconic sam handbag

For Summer 2018, actress Margaret Qualley returns as the star of kate spade new york’s dynamic Summer 2018 campaign.  Shot by Inez and Vinoodh – who will shoot all kate spade new york campaigns through 2018 – and styled by Laura Ferrara, kate spade new york honors confident femininity while inspiring women to embrace life.

Continuing in our year of celebrating celebrations, in honor of our own 25th anniversary, our Summer 2018 campaign depicts the optimism of summer weddings, and the feeling of arriving right on time after squeezing in a workout between a wedding and the reception.

Margaret Qualley reprises her role as the heroine of the story, with our original Sam bag once again as her plus one—this time, with a party-glamorous gold bracelet handle and sunny yellow leather.  The campaign images focus on the brand’s iconic accessories, offering pops of color juxtaposed against classic black and white shots.

For Summer 2018, actress Margaret Qualley returns as the star of kate spade new york’s dynamic Summer 2018 campaign.  Shot by Inez and Vinoodh – who will shoot all kate spade new york campaigns through 2018 – and styled by Laura Ferrara, kate spade new york honors confident femininity while inspiring women to embrace life.

Continuing in our year of celebrating celebrations, in honor of our own 25th anniversary, our Summer 2018 campaign depicts the optimism of summer weddings, and the feeling of arriving right on time after squeezing in a workout between a wedding and the reception.

Margaret Qualley reprises her role as the heroine of the story, with our original Sam bag once again as her plus one—this time, with a party-glamorous gold bracelet handle and sunny yellow leather.  The campaign images focus on the brand’s iconic accessories, offering pops of color juxtaposed against classic black and white shots.

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