Michael Kors Debuts The Spring 2017 Chapter of The Walk

Covered | Products | Style | 22 May 2017

NEW YORK February 24, 2017 — Michael Kors is pleased to announce the latest iteration of Michael Kors The Walk. Launching on March 1, the campaign moves to California this season, with the influencers captured on the streets of Los Angeles. The campaign stars four trendsetters with distinct style personalities: actor and singer Hailee Seinfeld, actress Kelly Rohrbach, singer, songwriter, dancer and performance artist Jillian Hervey of LION BABE and model Hikari Mori. In keeping with previous seasons, the campaign was lensed by renowned street style chronicler Tommy Ton.

“Sunny Los Angeles was the perfect destination to celebrate the arrival of spring,” says Michael Kors of the new campaign. “These four women have adventurous and optimistic styles that set the tone for the season.”

This season, the four stylesetters carry handbags from the Mercer line from MICHAEL Michael Kors, including the Mercer Tote, Mercer Duffle and Mercer Crossbody. Renowned London-based illustrator Daisy Emerson hand painted designs on each bag that reflected the individual’s personality. The four It girls further customized their bags by layering them with Scout camera bags, Michael Kors x FUJIFILM INSTAX® Camera and a wealth of keychains and wallets in bold colors.

The interactive, shoppable experience on MichaelKors.com also includes a dynamic influencer- and user-generated content component built in collaboration with enterprise social technology platform Sprinklr. Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, MichaelKors.com/TheWalk.

The campaign is the third in an ongoing series, with new style personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear. Profiles of the four influencers will run on the brand’s editorial platform, DestinationKors.com.

MEET THE GIRLS AND BAGS OF THE SEASON

Four It girls. Three bags. One city. Meet the latest line up of stars for the newest iteration of Michael Kors The Walk, showing off their distinct style personalities in sunny Los Angeles this season.

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HAILEE STEINFELD
An Oscar nomination at 14. A certified-platinum single debut at 19. A Golden Globe nomination just this year. At just 20 years of age, it’s safe to say that actor and singer Hailee is the new American sweetheart.

Featuring: The Mercer Tote with silver keychains and floral-embellished leather strap

How would you describe your personal style?
It depends on my mood. My style is constantly evolving. I’ve been having fun taking more risks lately.

Where or who do you get style inspiration from?
I’m fortunate in that my job takes me around the world and I gather so much inspiration from the people that I have the opportunity to cross paths with on the road.

Who is your role model, and why?
My mama, she inspires me everyday.

Favorite movie of 2016?
Edge of Seventeen 😉

What’s the biggest lesson you learned from growing up in the spotlight?
Never take things too seriously.

What’s the one personality trait of your star sign, Sagittarius, that’s completely true for you?
Curious and energetic.

Hailee’s LA guide:
Eat at: Craig’s, West Hollywood. Shop on: Melrose Place. See the sights at: God’s Seat, Malibu

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KELLY ROHRBACH
The up-and-coming actress made a name for herself as a model before landing a lead role in the highly anticipated Baywatch reboot. Watch out for Kelly on the silver screen later this year.

Featuring: The mini Mercer crossbody, fur keychain and studded luggage strap

What’s your favorite “hidden gem” in LA that you’d consider your personal private haunt but many people may not know about?
My hikes, I have various trails that I love all over LA and Malibu that you can’t find on a map!

How would you describe your personal style?
Easy, jeans and a tee, and on lazier days, dare I say… workout leggings.

Where or who do you get style inspiration from?
The runway, right?

What actress do you look up to?
Marion Cotillard and Cate Blanchett.

How do you get “beach ready” for your Baywatch shoots?
Hiking, yoga, and eating clean.

If you weren’t an actress and model, you’d be a …
Journalist.

What’s the one personality trait of your star sign that’s completely true for you?
I’m an Aquarius—I think that’s an air sign so apparently we’re more easy-going, which I am. But I could have just made that up—my astrology knowledge is weak.

Kelly’s LA guide:
Dine out at: Madeo in West Hollywood—the best Bolognese around! Shop at: Malibu Country Mart. Get brunch at: Farmshop in Brentwood. Go for drinks at: Sunset Tower Bar.

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JILLIAN HERVEY
This singer, songwriter, dancer and performance artist makes up one half of the supremely cool neo-pop duo LION BABE. Her sultry tones and incredible stage presence has seen her collaborate with some of the industry’s hottest artists, including Pharrell Williams, Mark Ronson and Childish Gambino.

Featuring: The Mercer Duffle in gold

How would you describe your personal style?
Like a Gemini: versatile, adventurous and charming.

Where or who do you get style inspiration from?
Nature, movies, books, fairy tales, images, and my baby pictures.

Who is one performer/band (past or present) you’d love to see live?
Michael Jackson.

What are you listening to right now?
The new Childish Gambino is fire. Love the funk.

What’s your favorite song to dance to?
“Limit To Your Love,” by James Blake.

Who is an artist you’d love to collaborate with?
Rae Sremmurd.

Jillian’s LA guide:
Eat out at: Casa Vega, Sherman Oaks. Shop at: Gotta Have It in Venice and The Fairfax flea market on weekends. See the sights at: La Brea Tar Pits and Museum, the Natural History Museum. See a gig at: The Roxy—it was a fun spot for our first show!

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HIKARI MORI
Hikari’s polished-meets-downtown style has earnt the up-and-coming model an impressive Instagram fan base, which means it’s just as likely you’ll spot her hitting the streets during fashion week as it is seeing her in your favorite magazine. Watch this face.

Featuring: White and black stud and grommet Mercer tote

How would you describe your personal style?
I wouldn’t consider myself a tomboy, but I like things that feel a bit boyish.

What are the 5 wardrobe pieces you couldn’t live without?
Sunglasses, leather biker jacket, jeans, vintage T-shirt, and a white pair of clean fresh sneakers

What’s the best style tip you’ve ever received?
Keep it simple and don’t overthink it!

What’s your favorite place you’ve ever travelled to?
Bali and Paris! Bali is nice to relax but Paris is the fashion capital of the world!

What’s the one personality trait of your star sign that’s completely true for you?
I’m a Taurus… so I’m pretty stubborn and determined to have things my way—but what’s wrong with that? ;D

What is always in your handbag?
Always red lipstick and Michael Kors x INSTAX®!
Shop at: the vintage markets in LA—they’re the best! Get back to nature at: Salvation Mountain. I shot my style book there and I think it’s my favorite place.

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