NEW YORK October 1, 2015—In honor of World Food Day on October 16, Michael Kors announces a host of initiatives designed to support Watch Hunger Stop, the brand’s ongoing campaign to fight global hunger. The month’s activities include the launch of a new limited-edition watch, microsite and Phhhoto booth installations in select stores where supporters can design a digital T-shirt with a personalized message. To amplify the message of the campaign and reach a wider audience, the brand is releasing a video featuring top models Lily Aldridge, Candice Swanepoel and Liu Wen wearing Watch Hunger Stop T-shirts with a personalized message. In addition, Michael Kors—the newly named Global Ambassador Against Hunger for the United Nations World Food Programme (WFP)—has announced that the award-winning actress Kate Hudson has joined Watch Hunger Stop as an advocate.
This year, the brand is adding a special limited-edition timepiece to the collection. The new model, the Bradshaw 100, is available in sleek black or gold-tone and features a detailed map of the world on the face and Michael Kors’ signature engraved on the back, along with WATCH HUNGER STOP and the message “1 WATCH = 100 MEALS.” The unisex watches will be sold in packaging that highlights the goal to WATCH HUNGER STOP. The new watch will be sold exclusively in Michael Kors stores worldwide and online at michaelkors.com starting in October 2015, and will retail for $489 in Singapore.
Watch Hunger Stop T-Shirts
Lily Aldridge, Candice Swanepoel and Liu Wen have joined with Michael Kors to support the cause by posing for a portrait and video in Watch Hunger Stop T-shirts. The video can be viewed on watchhungerstop.com and shared on social media. Customers are invited to visit the site watchhungerstop.com, launching on October 1, to create a digital T-shirt with a personalized message beginning with the phrase “Today I Want To.” For every digital T-shirt uploaded to the gallery on watchhungerstop.com, Michael Kors will donate 50 meals to WFP**. The goal this year is to reach 1 million meals by the end of October. Fans are encouraged to play “T-shirt tag” and tag their friends to create a digital T-shirt.
In July, award-winning actress Kate Hudson partnered with Michael Kors and Watch Hunger Stop to help build a world with zero hunger by raising awareness and funds for WFP. “As a mother, I can’t think of anything more important than raising a healthy and educated generation of children, and WFP’s School Meals Program is committed to exactly that. This is a cause that I’m eager to be a part of because I believe we can all make a real and significant difference,” says Hudson.
Watch Hunger Stop, established in 2013, raises funds and awareness to help achieve a world with zero hunger. The brand’s partner in the effort is the United Nations World Food Programme (WFP), and funds go to WFP’s School Meals Program. The centerpiece of the campaign is the Watch Hunger Stop watch collection, first introduced in April 2013. For each Watch Hunger Stop timepiece sold, 100 children in hunger-stricken areas receive a nutritious meal.* As of July 2015, Michael Kors has helped WFP deliver more than ten million school meals to hungry children through sales of the watch.
“I’m very proud that through our Watch Hunger Stop campaign we’ve helped WFP deliver over 10 million meals to children in need. We couldn’t have done this without the compassion and efforts of our fans and customers whose support of this important cause is inspiring,” says Michael Kors. “I’m excited to see how much more we can do.”
“Watch Hunger Stop will always be an important initiative for the Michael Kors brand, and we are continually looking for new ways to engage our audience and help raise funds for WFP,” says Lisa Pomerantz, Senior VP of Global Communications and Marketing. “This year, the digital T-shirts give our customers an easy, digital way to add their voice to the fight against hunger. They have shown that they’re eager to get involved and make a difference, and we’re committed to helping them do that.”
* For every Watch Hunger Stop watch sold, Michael Kors will donate US $25 to WFP.
**1 digital t-shirt = $12.50= 50 meals. Michael Kors will donate up to 1,000,000 meals. Please note that WFP does not endorse any product or services.
To order the watch, visit http://www.michaelkors.com/watchhungerstop