A fashion designer with a charitable spirit, Michael Kors has recently involved himself in a philanthropic effort in partnership with World Food Programme (WFP) to shed light on the continuing plight of the world’s hungry and to raise awareness throughout the fashion and global communities.
WFP’s mission is to provide food assistance to mothers and children around the world to eliminate hunger in the poorest countries. In partnership with WFP, Michael Kors hopes to raise funds and awareness to eradicate on what WFP has deemed ―the world’s most solvable problem.
“I am so proud to be joining the World Food Programme in one of the greatest global fights of our time–the battle to end hunger,” said Kors. Over the years, I’ve had the great fortune of traveling the world and experiencing new cultures and people. And if there’s one thing I’ve learned, it’s that millions of people all over the world are struggling to feed themselves, and their families, everyday. I want to lend my voice and my efforts to this international cause.”
“We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP’s efforts to end world hunger,” said WFP Executive Director Ertharin Cousin.
Micheal Kors’s contribution involved a release of public service announcement, set to air across the brand’s social media channels, in January 2013. The PSA featured notable figures from the worlds of fashion, film and music, each stating a statistic to raise hunger crisis awareness throughout the fashion and global communities. In March, the company will launch two unisex watch styles for its ―Watch Hunger Stop campaign. For each watch sold, 100 children will be fed via the World Food Programme. There will also be a text-to-donate initiative to further fundraising efforts.
Feeding the underprivileged has been a cause Micheal Kors passionate about. In October 2012, Mr. Kors made a $5 million donation to God’s Love We Deliver, the New York based non-profit organization that cooks and delivers individually tailored meals daily to people living with severe illnesses throughout New York City, Newark and Hudson County.