Michael Kors heads to London for the new season ad campaigns for Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens.
British model Edie Campbell stars in the Michael Kors Collection campaign, captured by Mario Testino in the backseat of a vintage car. “This season, I was intrigued by the idea of strength and sensuality,” says Michael Kors. “It’s all about bringing out the best in every kind of woman.”
In an opulent selection of camel, gold, grey shades and exotic prints, Campbell showcases the rich texture and luxurious feeling of the new collection. The bag of the season and beyond, the Bancroft, also makes its ad campaign debut for fall. “It’s designed to be a forever bag,” says Michael.
The ads for MICHAEL Michael Kors star Taylor Hill and Romee Strijd and celebrate the jet-setting glamour that makes up the Michael Kors brand DNA. The real-life best friends were photographed by Testino in various iconic locations around London, showcasing the tough-luxe aesthetic and edgy metallic accents of the season.
Rounding out the Fall campaign imagery, Wouter Peelen continues as the face for Michael Kors Mens this season, with the Dutch model captured arriving in London in a sleek selection of Fall offerings.
The global campaign will debut in July, with ads running in fall issues of Vogue, Harper’s Bazaar, InStyle and Le Figaro Paris Chic in the US and Europe. In total, the fall print advertising campaign will reach 34 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.