TUMI which provides its customers with beautiful and world-class business and travel products designed to uncomplicate and upgrade all aspects of their life on the move, announced today its collaboration with MINI to create an exclusive licensed premium line of travel bags and accessories customized to complement the look and feel of this automotive brand. TUMI’s lifestyle travel product is becoming more than “just a bag” that transports personal belongings; it’s becoming an expansion of the journey. The exclusive capsule collection invokes curiosity, while merging innovation and functionality with a cheeky sense of adventure.
This bold new collection of seven travel and two accessory silhouettes merges vibrant color accents with TUMI’s signature texture and technical innovation. Designed in America for Global Citizens who favor the road less traveled, MINI by TUMI is engineered by using TUMI’s propriety FXT® ballistic nylon. Each style features a secondary bag for two-in-one versatility while TUMI’s colorful MINI by TUMI accent kits offer striking personalization options for a truly custom-made look. The styles within the collection utilize the colors and prints signature to MINI: Black/Volcanic Orange racing stripe and Black/Deep Blue Union Jack flag; the lining of every bag is embossed with the MINI grill pattern.
“Driven by travel and adventure, the MINI by TUMI collection is rooted in innovation, iconic design and functionality,” stated TUMI Chief Executive Officer and President, Jerome Griffith. He continued, “…bags and cars are natural extensions of the people who use them; they are expressions of personality and individuality.”
The collection will be available in TUMI collection stores and online, www.TUMI.com, globally beginning Fall 2015.