New York Stories: Introducing The Michael Kors Fall 2018 Runway Show Experience

Events | News | 9 February 2018

Iconic New York lies at the heart of Michael Kors’ upcoming runway show, taking place at:

• Indonesia & Thailand at 10pm
• Malaysia & Singapore at 11pm
• Sydney & Melbourne, Australia at 1am (15th Feb)

From the venue—the Vivian Beaumont Theater at Lincoln Center—to the invitations and artwork, designed by legendary theater-poster artist James McMullan, the show celebrates the energy and creativity of the city that has long been the designer’s home and inspiration.

“I wanted the show to be a love letter to New York,” says Michael Kors. “I’m inspired by everything about the city—the electricity, the speed, the diversity, the individuality, and of course the art and food and fashion. So much of New York is iconic, from the architecture to the theater to the faces, and anyone who’s ever been here has their own New York story. For me to show at Lincoln Center, in a building designed by renowned architect Eero Saarinen, with artwork specifically created by James McMullan—that’s a New York story I wanted to share with everyone.”

The Fall 2018 Michael Kors Collection runway show will be livestreamed direct from NYC to Michael Kors’ international audience across MichaelKors.com, YouTube Live, Twitter LIVE, Instagram Live and Facebook Live.  Other features designed to amplify the Fashion Week experience for customers include:

Shoppable Street Style: The popular collaboration returns this season with some of the house’s favorite fashion influencers. Fans from around the world will be able to shop key pieces from the Spring 2018 looks worn to the show by Tina Leung, Helena Bordon, Jessica Kahawaty and Hikari Mori directly from their favorite social platforms, including Instagram, Facebook, Twitter, LINE, and others. Following the show, customers in the US, Canada, Europe and Japan can also see the influencers’ looks and shop them on michaelkors.com.

Kors Commute: February 11th will mark the launch of the third season of the brand’s Fashion Week pre-show mini-series, “Kors Commute,” featuring Michael in a limo with industry insiders as he gets ready for New York Fashion Week. This season’s series will star Ashley Graham, Alek Wek and Linda Fargo talking all things fashion. The series will live on YouTube, Instagram, Facebook and Twitter in the days leading up to the show.

Behind-The-Scenes and Front Row Stories:

Follow “MichaelKors” on Instagram and tune into the brand’s Instagram Stories to get a glimpse at the backstage happenings, chat with top models, and share in the always-high pre-show energy. Followers will also receive a front-row view of the show courtesy of Helena Bordon, who will be taking over the Michael Kors Snapchat for the day. In addition, guests can snap with a Michael Kors NYFW Geofilter.

Following the livestream, additional editorial reportage from the designer’s own perspective will be added to MichaelKors.com/DestinationKors throughout the day and remainder of the week.

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