Unifying fashion with digital innovation and redefining online fashion retailing sector,
The Valiram Group will unveil its latest website, Valiram.com to the public in January 2013. The Group has gone through a transition from ValiramGroup.com to Valiram.com. The updated website has a distinctive design and it’s optimized for iPad, tablets and mobile devices in order to reach a wider audience with interesting news, compelling images and videos of the collections.
Balancing on artistry and functionality, the new website will be presented in a clean, sleek and crisp layout with a class of sophistication.The facelift of the website provides easier navigation for shoppers to garner instant information at the click of the button. The redesign on the website shows that customers can browse or click on the boxes at the homepage to access to their preferred brands.
Another feature about this new website is that customers will be able to find clues to the directions of the store locations, as the maps are available at the store locator. The website provides a fluid user experience where one can seamlessly navigate through related content with the ability to share and obtain information on the same interface.
The revamped site now introduces style blogs, fashion trend review, news coverage on The Group’s brands and news on store openings. Revamping its website proves that The Group is providing a platform for interaction with the shoppers, with the aim of positioning The Group as the center of style conversations and reference guide.
The Group is poised to boost its engagement with the public, as we are scouting for potential inspirational style bloggers to curate and contribute to the website, to uphold the notion of personalized luxury fashion brand. Therefore, The Group aims to create a voice to engage with our shoppers through storytelling that is authentic and personal to our brand, while providing opportunity for aspiring bloggers to be prominent.
Digital technology has radically changed the way consumers engage with fashion retailers. Now that e-commerce basics such as customer service has become part and parcel of almost every site, it is the creative elements and business model innovations that matter most and it is this form of service that The Group sets forth to offer.
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