Founded in 1975, TUMI celebrated 40 years of perfecting the journey through design excellence and outstanding product innovation. The TUMI 40th Anniversary event was celebrated at The Gardens Mall on 13th April 2015 with members of the media and distinguished guest present.
To mark this anniversary TUMI unveiled an exclusive, limited edition collection aptly titled ‘1975’ during the fashion show. Models paraded the collection which embodies the meticulous craftsmanship, technical innovation and functional superiority that TUMI is renowned for and pays homage to the brand’s heritage and original design. As DJ Goldfish and Blink played a collection of thumping tracks, models continued to showcase TUMI’s Spring 2015 Collection.
The event also saw the introduction of Malaysia’s ‘trio’ Global Citizens, Bryan Loo, Vincent Tan and Ryan Loo. They are the industry leaders and innovators who hop borders, blaze trails and blur boundaries. Joining them on this journey are Key Opinion Leaders Hunny Madu, DJ Goldfish and DJ Blink. It is for this dynamic group of individuals that TUMI was originally conceived and continues to be inspired by 40 years on.
Guest and members of the media were entertained in the evening with an inspirational contemporary ballet performance by So You Think You Can Dance Season 2 winner Cecilia Yong as they indulged in the cocktails and canapés.
The 1975 40th Anniversary Collection
Founded by Charlie Clifford, TUMI started life as an importer of leather goods from South America to the United States. Charlie’s vision was to revolutionize travel through the introduction of stylish, functional and durable bags and accessories that would make life on the road easier and more enjoyable. Each piece of the 1975 collection is crafted from natural, full grain cowhide leather similar to the variety TUMI originally imported. TUMI’s signature ballistic nylon is also incorporated into the collection. This iconic material put TUMI firmly on the map in 1983 as the first brand to pioneer the use of military-grade ballistic nylon in its travel bags. The brand now holds over 325 design and utility patents and continues to innovate each and every season.
The 11-piece 1975 collection includes an International Carry-On, Slim Brief, Rucksack Backpack and Square Duffel. Each style bears a special, limited edition embossed number.
The New Asian Global Citizens
To celebrate this special anniversary, TUMI introduced three new Asian Global Citizens from Malaysia, Hong Kong and Korea. Each one is a leader and influencer in their field.
They travel frequently – for work and for leisure – and they always travel with TUMI, a brand that makes their journeys as effortless and enjoyable as possible. Each Global Citizen’s journey has been documented through video and special imagery that will be showcased at the event and on social media with the hashtags #TUMITURNS40 and #perfectingthejourney.
Hailing from Malaysia, Vincent Tan and brothers Bryan and Ryan Loo make up TUMI’s first Global Citizen ‘trio’. Bryan is the CEO of Taiwanese bubble tea brand Chatime in Malaysia. Ryan and Vincent are founders of The Capsule Hotel, a unique hospitality concept originating from the Japanese idea of living large on a tiny footprint. Inspired by travel and architecture, their newest venture, along with Bryan, is a socially responsible hotel called The Container.
To them, being a Global Citizen entails having a nonstop connection with rest of the world and using innovative concepts to redefine modern culture. That is why having bags and travel cases that are designed to simplify their busy lives is key. “It is as if TUMI bags have been designed with our busy schedules in mind, which is very rare. All the tools and gadgets we need to bring our ideas to life are perfectly organized and accessible”, says Brian Loo.
In Hong Kong, Benedict and Jamie Ku are the city’s trend-setting couple who embody the definition of Global Citizens. Always on the go, the Creative Director and Managing Partner, respectively, of Buzz Concepts bring the authenticity of other destinations to Hong Kong through the creation of unique entertainment spaces where other Global Citizens can converge.
Always ready for the journey ahead, Benedict and Jamie keep open minds and organized travel cases so they can set off at a moment’s notice. “To us, being Global Citizens is all about keeping an open mind. TUMI’s thoughtful design means that we can focus on enjoying every single moment of our journey”, says Benedict Ku.
Seoul-sisters Ji Yeon and Ji Seon Lee are the creators of Korean fashion label J Apostrophe. The brand is inspired by feminine avant-garde and is created for modern women around the world. The fashionable duo travel frequently to New York, Hong Kong, Milan and beyond to research trends and get inspired.
For the sisters, being Global Citizens means being passionate about their work, enjoying life and embracing new experiences through travel. “Having a travel and lifestyle companion as reliable as TUMI means that we can concentrate on all opportunities that come our way. We can maximize our time exploring new places and getting inspired, which is what our work is all about”, shares Ji Yeon Lee.