TUMI, the leading global travel and lifestyle brand, announced the brand’s latest addition to its lifestyle offering with a dynamic limited-edition collection in collaboration with Oklahoma City Thunder Point Guard and 2017 NBA MVP, Russell Westbrook. Westbrook, known for his ferocity on the court, as well as his generosity to his community and bold fashion sense, designed the collection to captivate travelers and athletes alike.
Leading the way as the fashion innovator of the NBA, Russell Westbrook worked hand in hand designing the collection with the TUMI team, knowing exactly how he wanted to blend TUMI’s known functionality and technical innovation with his trendsetting fashionable flair. Looking to TUMI’s existing collections (which Westbrook uses for personal travel) for inspiration, the two conceived a six-piece collection of the brand’s high-performance ballistic nylon in a tonal red camouflage featuring black leather accents throughout the assortment.
“I couldn’t be more excited to collaborate with TUMI, a brand that I have been a loyal user of for years”, says Russell Westbrook. “I’ve always enjoyed the process of transforming an idea through the design process, and the creative team at TUMI really executed my vision. I’m proud to share the functional and stylistic collection we’ve created together with people all over the world.”
The TUMI x Westbrook collection is made up of an International Carry-on, Double Expansion Travel Satchel, both the Morrison and Warren Backpacks, Jetsetter Tote, Hanging Travel Kit, and the Westbrook Dangler. Each piece within the collection features Westbrook’s personal mantra, “Why Not?” providing a reminder of empowerment and perseverance.
“I’ve very much enjoyed getting to know and work with Russell over the last year—he’s been an incredible supporter of TUMI long before this collaboration ever began, so it’s made the experience in working together that much more enjoyable because he truly understands the product,” says Victor Sanz, TUMI Creative Director. “Russell has been extremely hands-on every step of the way; the respect, professionalism and kindness that he’s showed towards our entire team has been unparalleled.”