Allocation Manager


  • Assist Brand GM and AVP – Merchandising & Planning to drive business at each location, by managing inventory through development and analysis of store plans based upon current and historical trends to maximise store performance.
  • Based on the overall Brand strategy, optimise the allocation and replenishment of inventory in the region.
  • Manage complex data effectively and provide relevant analysis in a timely manner.
  • Manage and maintain a positive working relationship with the Brand principal.
  • Contribute positively to the team, share knowledge and mentor new talent when appropriate.



Prior to Shipment

  • Allocation of stocks should be done according to the different customer profiles/demand/needs of the respective stores, with referencing made to the historical sales data to support the proposal of stock movement.
  • Monitor and ensure timely shipments to meet the launches and inventory needs of each country.

Receipt of Shipment

  • Provide the Logistics team with product details upon receipt of invoices and packing lists to facilitate customs clearance.
  • Match actual shipment receipts with purchase orders in order to confirm the shipment fulfillment rate and short-shipments that require follow-ups with the suppliers.
  • Monitor and ensure shipment discrepancy is raised by Distribution Centre for every shipment and that shortages claim against supplier is raised and submitted by Inventory within a week, and to follow up monthly on claim status.

Stock Replenishment / Transfers / Other Stocks Related Activities – in partnership with the Merchandising Manager

  • Monitor sales performance of merchandise in each door.
  • Actively manage the replenishment of stocks to the stores to ensure each door sustains an ideal stock level to maximise sales potential.
  • The inter-store transfer is executed on a need basis to move merchandise from a slow selling location to a location where the stock is most needed.
  • Weekly store visits to understand customer profile and competitor performance for the various markets.
  • Manage stock-holding at an optimum level at all time, and to make recommendations for reorders should any product receives exceptional attention in which demand exceeds supply.
  • Collaborate with the Marketing team to support all initiatives around the region with the appropriate stocks.
  • Manage End-Of-Season, obsolete and defective stocks and to propose markdowns during clearance exercises.
  • Project Management – support and involve in strategic projects to roll out new platforms, merchandising system
  • Assist in any project-based activities related to store openings, relocation, closure, end season clearance, friends & family Sale, etc when required.
  • Manage new launches in terms of product allocation.

Retail operations Related

  • Travel to new store opening locations to assist local teams with the store setup.
  • Spend time in the stores weekly, to remain connected with the staff and the customers – first hand.
  • Participate in Bi-Monthly stores calls and follow up on any action points in a timely manner.


  • Communicate product opportunities to Brand seasonally.
  • Evaluate market conditions, study the competition and implement appropriate strategy changes to maximize sales.
  • Share product performance and insight with Brand Principal as required in consultation with Head of Division.


Essential to analyse the business by means of:-

  • Stock aging.
  • Shipment fulfillment.
  • Work with the retail team to obtain qualitative feedback/information to support quantitative findings.
  • Share local merchandising information with the regional team during regular conference calls.



  • Minimum a Diploma/Degree in any discipline.
  • Minimum 5 years of management experience in demand planning/allocation in retail.
  • Good interpersonal skills.
  • Pleasant Personality.
  • Analytical Skills.
  • Proficient in computer skills.
  • Take initiative and proactive at work.
  • Fluent English and both in written and spoken. Knowledge of other language is added advantage.

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