Marketing Manager

1. POSITION SUMMARY

  • Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
  • Define customer centric marketing strategies, process and procedures for promotions and brand initiatives
  • Support the Brand’s Business Goals.
  • Support the CRM and increase existing base of VIP customers.
  • Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

 

2. KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional Events

  • Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
  • Develop media relations policy.
  • Initiate, develop, and maintain local, national, and international relations.
  • Initiate, develop, and maintain media contacts for disseminating information.
  • Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
  • Frequently act as an company spokesperson, representing officials at media interviews and company meetings with approval from Directors
  • Interpret company programs for the media and the public, including retail business areas peculiar to the company.
  • Coordinate ceremonies, press conferences, and other events or special projects.
  • Oversee and manage company use of contracted advertising and public relations
  • Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors

Marketing

  • Plan and implement events calendar for positive brand building through promotional activities
  • Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
  • Partner with Brand to develop seasonal marketing and PR strategies
  • Ensure all marketing materials are approved by Brand and/or Directors.
  • Share store photos with Brand Principal if required.
  • Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
  • Make periodical store visits to better understand the business marketing needs.
  • Build effective working relations with Brand Managers within the Company.
  • Review and research marketing campaigns of competitor brands.
  • Ensure timely submission of all marketing reports including post-event reports.
  • Have strong understanding in Social Media sites and Website updates
  • Monthly engagement with Store Manager at store level

3. Requirements

  • Minimum of a Diploma/Degree in Marketing
  • 2-3 years of retail experience, preferably in luxury goods with a minimum of 1 year in customer service
  • Service Oriented & Customer Focused
  • Good Interpersonal skills
  • Good Teamwork and has leadership quality
  • Pleasant Personality
  • Proficient in Computer Skills
  • Good in English in both in oral and written. Ability to speak other language is an advantage

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