Giuseppe Zanotti Spring Summer 2018 Advertising Campaign Endless Summer

News | Style | 8 January 2018

Bella Hadid reprises her role as the star of Giuseppe Zanotti鈥檚 advertising campaign, returning in a sensual portfolio for the Spring Summer 2018 season.

Lensed for the first time by Mert Alas and Marcus Piggott, the powerful series captures the spirit of the new collection. Inspired by the idea of an endless summer, the evocative images channel a 鈥90s sensibility.

Shot in studio, with art direction by Giovanni Bianco and styling by Carine Roitfeld, the minimalist aesthetic is the ideal set-up for a series of powerful, unapologetic portraits.

Hadid, in top form, demonstrates both strength and femininity. She鈥檚 both commanding and at ease.

Bella Hadid reprises her role as the star of Giuseppe Zanotti鈥檚 advertising campaign, returning in a sensual portfolio for the Spring Summer 2018 season.

Lensed for the first time by Mert Alas and Marcus Piggott, the powerful series captures the spirit of the new collection. Inspired by the idea of an endless summer, the evocative images channel a 鈥90s sensibility.

Shot in studio, with art direction by Giovanni Bianco and styling by Carine Roitfeld, the minimalist aesthetic is the ideal set-up for a series of powerful, unapologetic portraits.

Hadid, in top form, demonstrates both strength and femininity. She鈥檚 both commanding and at ease.

Case in point: when wearing the 鈥淜endra,鈥 a moto-inspired, cut-out bootie with separate strap-on leather sheath, she fills the frame with seductive coolness.

Case in point: when wearing the 鈥淜endra,鈥 a moto-inspired, cut-out bootie with separate strap-on leather sheath, she fills the frame with seductive coolness.

For 鈥淓liza,鈥 a light blue sling-back covered in iridescent pearls, she leans back on the studio chair, legs ever so stretched. Her attitude is rock-and-roll. Her focus is laser.

For 鈥淓liza,鈥 a light blue sling-back covered in iridescent pearls, she leans back on the studio chair, legs ever so stretched. Her attitude is rock-and-roll. Her focus is laser.

While in the 鈥淎leesha,鈥 a streamlined slide with golden hardware and a complementary serpent-shaped anklet, she exudes contemporary cool. And finally for the, 鈥淎gnes,鈥 spring鈥檚 green neoprene cut-out stiletto, her vibe is edgy yet sensuous.

GIUSEPPE ZANOTTI_SS18 AD CAMPAIGN_3

While in the 鈥淎leesha,鈥 a streamlined slide with golden hardware and a complementary serpent-shaped anklet, she exudes contemporary cool.

And finally for the, 鈥淎gnes,鈥 spring鈥檚 green neoprene cut-out stiletto, her vibe is edgy yet sensuous.

Dressed in all black like a modern-day rebel with a mischievous edge, model Kit Butler takes on the men鈥檚 collection. New styles include the 鈥淒arin,鈥 a gladiator-style sandal crafted in a dark camo print, and the 鈥淩eflect,鈥 a sleek loafer covered in a constellation of irregularly-cut crystals.

Dressed in all black like a modern-day rebel with a mischievous edge, model Kit Butler takes on the men鈥檚 collection. New styles include the 鈥淒arin,鈥 a gladiator-style sandal crafted in a dark camo print, and the 鈥淩eflect,鈥 a sleek loafer covered in a constellation of irregularly-cut crystals.

GIUSEPPE ZANOTTI_SS18 AD CAMPAIGN_5
GIUSEPPE ZANOTTI_SS18 AD CAMPAIGN_6

鈥淭his campaign really represents the authentic energy of the brand鈥攎odern, sensual, powerful,鈥 says Giuseppe Zanotti. 鈥淎nd then there鈥檚 Bella, back for a second season, who brings with her a rock-and-roll attitude that鈥檚 also playful and seductive. The overall effect is compelling, contemporary, arresting.鈥

The new campaign breaks worldwide in January and will be featured on leading international lifestyle and fashion sites.

鈥淭his campaign really represents the authentic energy of the brand鈥攎odern, sensual, powerful,鈥 says Giuseppe Zanotti. 鈥淎nd then there鈥檚 Bella, back for a second season, who brings with her a rock-and-roll attitude that鈥檚 also playful and seductive. The overall effect is compelling, contemporary, arresting.鈥

The new campaign breaks worldwide in January and will be featured on leading international lifestyle and fashion sites.

Top