Bell & Ross 1 Utama

Watches | 3 August 2022

In partnership with Bell & Ross, Swiss Watch was delighted to welcome passengers to #BRAirpodX , a journey to celebrate the future of time and travel.

For one night only, Bell & Ross 1 Utama was transformed into a state-of-the-art design modelled after a futuristic airport terminal. Guests were provided with a personalized “boarding pass” for “check-in” before embarking on an experience that invigorated the senses. Once they were checked in, they were whisked into the boutique to feast their eyes on newly released novelties such as the BR 03-94 Multimeter and the BR 03-92 Radiocompass that were on display.

An extraordinary experience that extends beyond an ordinary airport.

The Latest from Bell & Ross: BR 03-94 Multimeter & BR 05 Artline

BR 03-94 Multimeter’s iconic “circle within a square” shape is emblematic of the cockpit clock. This unique chronograph model is designed for all athletes who require as much information as possible concerning their physical activity, which can be obtained through the pulsometer, asthmometer, and tachymeter.

BR 05 Artline is a variation of the BR 03, which displays the elegant shape with rounded corners that draw its inspiration from the world of aeronautics. It is called Artline, a term that sums up its concept well. “This name indicates that it incorporates an artistic dimension (art) in its design (line). When you look at it, you immediately think of the American style of the Stream-Line”, explains Bruno Belamich, co-founder of Bell & Ross.

Visit the Bell & Ross boutique now at 1 Utama (Ground Floor) or contact +603 7612 7988 for more info. Opening Hours: Monday – Sunday (10am – 10pm)

Reserve a private viewing session to try on your favorite timepieces, and the latest in-store collections here.

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