An invitation to experience the heritage Moroccan brand’s savoir-faire through its collection of 100% Arabica specialty coffees and exclusive offerings
Bangkok, Thailand – 19 December 2025 – Legendary coffee brand Bacha Coffee, founded in Marrakech in 1910, continues itsglobal journey with the opening of its first destination in Thailand. Located at Siam Paragon in one of Bangkok’s most prestigious shopping enclaves, this latest address honours the Moroccan splendour and timeless charm of Bacha Coffee’s 115 years of heritage, presenting an elegant interpretation that intertwines with the vibrancy of Bangkok’s coffee culture.
The story of Bacha Coffee begins at the medina of Marrakech in 1910 within the magnificent Dar el Bacha. In that golden era of coffee, distinguished luminaries from far and wide gathered over glittering pots of Arabica in a lavish space, as the air filled with aroma of slow-roasted coffee beans, echoes of laughter shared and conversations exchanged. With a grand footprint of 352 square metres, Bacha Coffee at Siam Paragon features a coffee boutique, a coffee room and the takeaway concept in a single captivating space, echoing the brand’s iconic birthplace while indulging guests to experience its savoir-faire and exceptional offerings at every facet, touchpoint and detail.
Beyond loose coffee beans, the boutique also presents a collection of packed coffees, gourmet delights and artisanal coffee accessories, each an impeccable choice for any gifting occasion or a thoughtful indulgence to elevate one’s daily ritual. The ever-favoured Coffee Bag Gift Box collection features favourites offered in sets of 12 or 25 individually packed drip coffee bags, delivering consistent quality with every brew. Explore Single Origin coffees hailing from exquisite terroirs like Mount Everest to Ethiopia’s Yirgacheffe, Fine Flavoured varieties such as 1910 Coffee, Milano Morning Coffee, and I Love Paris Coffee, each sealed with freshness and unparalleled convenience, perfect for enjoying the ideal cup of coffee anytime, anywhere.
Guests may also explore the beautiful Signature Nomad Collection available in ground or whole beans, which includes rare selections like the Grand Moka Matari Coffee from Yemen or Jamaica’s Blue Mountain Wallenford Coffee, crafted to bring effortless sophistication to every coffee moment. For those in search of a truly memorable gesture, Bacha Coffee’s signature hampers and bespoke hamper service offer the art of gifting at its finest, marking celebrations with coffee moments shared, savoured, and remembered.
Beyond loose coffee beans, the boutique also presents a collection of packed coffees, gourmet delights and artisanal coffee accessories, each an impeccable choice for any gifting occasion or a thoughtful indulgence to elevate one’s daily ritual. The ever-favoured Coffee Bag Gift Box collection features favourites offered in sets of 12 or 25 individually packed drip coffee bags, delivering consistent quality with every brew. Explore Single Origin coffees hailing from exquisite terroirs like Mount Everest to Ethiopia’s Yirgacheffe, Fine Flavoured varieties such as 1910 Coffee, Milano Morning Coffee, and I Love Paris Coffee, each sealed with freshness and unparalleled convenience, perfect for enjoying the ideal cup of coffee anytime, anywhere.
Guests may also explore the beautiful Signature Nomad Collection available in ground or whole beans, which includes rare selections like the Grand Moka Matari Coffee from Yemen or Jamaica’s Blue Mountain Wallenford Coffee, crafted to bring effortless sophistication to every coffee moment. For those in search of a truly memorable gesture, Bacha Coffee’s signature hampers and bespoke hamper service offer the art of gifting at its finest, marking celebrations with coffee moments shared, savoured, and remembered.
Designed to accommodate up to 48 guests, the Coffee Room stands as a refined expression of Bacha Coffee’s storied heritage and dedication to coffee appreciation. Every element whispers of its origin in Marrakech, from the striking black-and-white chequered floors to the intricate geometric patterned trellises, transporting guests to a world where time slows to a pause, a moment to celebrate coffee as a lifestyle, a ritual to indulge the senses in every sip. Within this sanctuary, guests may explore a curated selection of signature filled croissants, such as the Pistachio Croissant or the Seville Orange Coffee & Chocolate Croissant, each perfectly harmonised with Bacha Coffee’s repertoire of specialty coffees.
The Coffee Masters move with poise, their service marked by precision and attentiveness. No espresso or lattes are served here. Instead, coffee is delicately prepared using traditional methods and presented in sumptuous golden gooseneck coffee pots — a graceful homage to the enduring art and ritual of coffee appreciation.
Designed to accommodate up to 48 guests, the Coffee Room stands as a refined expression of Bacha Coffee’s storied heritage and dedication to coffee appreciation. Every element whispers of its origin in Marrakech, from the striking black-and-white chequered floors to the intricate geometric patterned trellises, transporting guests to a world where time slows to a pause, a moment to celebrate coffee as a lifestyle, a ritual to indulge the senses in every sip. Within this sanctuary, guests may explore a curated selection of signature filled croissants, such as the Pistachio Croissant or the Seville Orange Coffee & Chocolate Croissant, each perfectly harmonised with Bacha Coffee’s repertoire of specialty coffees.
The Coffee Masters move with poise, their service marked by precision and attentiveness. No espresso or lattes are served here. Instead, coffee is delicately prepared using traditional methods and presented in sumptuous golden gooseneck coffee pots — a graceful homage to the enduring art and ritual of coffee appreciation.
For those caught amidst the bustle of city life, the takeaway concept offers the opportunity to enjoy any of the over 200 coffees prepared in Bacha Coffee’s traditional manner, served either hot or iced, and paired with fresh Chantilly cream, raw sugar candy stick, and a reusable glass straw, all presented on a silver-toned tray. Pair any to-go coffee moment with Signature filled croissants for an exceptional Bacha Coffee experience anywhere, anytime.
The launch of Bacha Coffee at Siam Paragon underscores the brand’s strategic vision to introduce its legendary experience to key cities across the world. With a growing presence across Asia, the Middle East and Europe, the Bangkok opening represents a continued commitment to sharing the heritage, craftsmanship and excellence that have defined Bacha Coffee since 1910.