CORPORATE
Ambition & Purpose
Ambition
To be the best retailer on the Planet
At Valiram, our Ambition is bold yet simple — to be the best retailer on the planet. This isn’t just about scale or sales; it’s about consistently delivering excellence in everything we do. From the brands we represent to the experiences we curate, we strive to lead with innovation, integrity, and impact. We believe the key to achieving our ambition lies in being collaborative, creative, and innovative. Collaboration fuels our ability to work seamlessly across borders, cultures, and teams. Creativity empowers us to think differently and design retail experiences that surprise and delight. Innovation drives us to embrace change, adopt new technologies, and constantly evolve to meet the needs of the modern consumer.
Purpose
To Bring Joy to the community
Our Purpose — to bring Joy to the community, the people we work with, and the many customers we serve every day — reflects the heart of our business. Joy is more than a feeling; it’s a value we create through meaningful interactions, thoughtful service, and a genuine commitment to making lives better. Whether it's the smile of a customer discovering something new, the pride of a team member growing in their role, or the delight of a partner collaborating with us, joy is the thread that connects us all.
Together, our Ambition and Purpose anchor our identity, inform our decisions, and inspire our culture. They represent who we are today and who we strive to be tomorrow — a trusted partner, a pioneering retailer, and a joyful force for good in the world of commerce.
Our Luxury Partnership Brands
What We Do
Bringing Premium Brands to Life
Valiram brings premium brands to life by creating unforgettable retail experiences. We combine innovation, strategic partnerships, and a customer-focused approach to deliver excellence across brand management, marketing, and supply chain solutions, setting new standards in the retail industry.
Fashion & Accessories
Valiram introduced luxury brands like Coach and Jimmy Choo to Southeast Asia and now includes names like Hermès and Victoria’s Secret, with plans for further regional expansion.
Watches & Jewellery
Valiram’s watch business, launched in 2001, now features over 50 brands across 38 boutiques in Malaysia, Singapore, and Australia, including Rolex and Chanel.
Beauty & Fragrances
Valiram’s beauty business, launched with the Flying Emporium at Kuala Lumpur Airport, partners with top brands like Chanel, Dior, and Estée Lauder, and operates Vie Beauté in Singapore.
Food & Beverage
Since 2012, Valiram has expanded into F&B with brands like Godiva, TWG Tea, and its own restaurant, Quivo. The company plans further growth with new concepts and a modern central kitchen.