Marketing Manager (Victoria’s Secret)
POSITION SUMMARY
- Manages the development and execution of marketing plan that includes online and offline activation of activities, advertising, publicity and events for Victoria’s Secret according to set guidelines.
- Manages the planning and execution of CRM program to build loyal customers in market.
- Support the Business Goals of sales and profits growth as well as brand awareness in all operating markets.
- Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.
KEY AREAS OF RESPONSIBILITIES
- Use customer and category insights to plan and execute country marketing plans/ campaigns to keep customers constantly engaged
- Understand the digital and mobile landscape across the region and to integrate the use of these channels effectively into all marketing activities
- To lead to roll out of CRM program – develop the strategy, plan and execute the activities with tailored activation for the different customer segments
- To drive customer sign up for the CRM program
- To ensure consistent communication of the brand positioning.
- Work closely with merchandising and planning team (MPA) to formulate promotions and activities to drive sales.
- Work closely with MPA and Visual Merchandising plan for in-store communication materials to support all marketing activities and promotion and to localize the communication where applicable.
- To conduct pre and post evaluations on all marketing activities/ campaigns to be used in future planning.
- Ensure timely submission of all marketing reports – weekly, monthly, by campaign
- To ensure all marketing materials are approved by Brand and/or Directors.
- Build effective working relations with local, regional and international internal stakeholders and also with the Principal.
- Make periodical store visits to better understand the business marketing needs.
- Use customer and category insights to plan and execute country marketing plans/ campaigns to keep customers constantly engaged
- Understand the digital and mobile landscape across the region and to integrate the use of these channels effectively into all marketing activities
- To lead to roll out of CRM program – develop the strategy, plan and execute the activities with tailored activation for the different customer segments
- To drive customer sign up for the CRM program
- To ensure consistent communication of the brand positioning.
- Work closely with merchandising and planning team (MPA) to formulate promotions and activities to drive sales.
- Work closely with MPA and Visual Merchandising plan for in-store communication materials to support all marketing activities and promotion and to localize the communication where applicable.
- To conduct pre and post evaluations on all marketing activities/ campaigns to be used in future planning.
- Ensure timely submission of all marketing reports – weekly, monthly, by campaign
- To ensure all marketing materials are approved by Brand and/or Directors.
- Build effective working relations with local, regional and international internal stakeholders and also with the Principal.
- Make periodical store visits to better understand the business marketing needs.
POSITION SPECIFICATION
Education
- Minimum a Diploma/Degree
Professional Experience
- Minimum 5-7 years of experience in a Retail environment managing brands
- Experience in managing and executing CRM program
- Experience in Brand Building, Launch Events, Relations with PR, Malls, Media will be an advantage.
- Strong understanding of digital marketing principals is a must.
Personal Attributes
- Service Oriented & Customer Focused
- Good Interpersonal skills
- Good Teamwork and has leadership quality
- Pleasant Personality
- Proficient in Computer Skills
Languages
- Good in English in both in oral and written. Ability to speak other language is an advantage