La Martina, Luxury Argentinean Polo Brand Launches In Singapore

New Stores | News | 7 January 2014

Legendary Argentinean polo brand, La Martina, is proud to announce the opening of its first flagship boutique in Singapore, in partnership with the region’s leading specialist and luxury goods retailer, the Valiram Group. The new La Martina boutique is located at The Shoppes at Marina Bay Sands, Galleria Level, B1-82.

From its origins in Argentina, La Martina first established a name for itself as a designer of technical equipment and leather goods for polo players, and over the years, spurred by demand, the brand has diversified to add general fashion products for ladies, men and kids. The La Martina products, though made with polo as the inspiration, are perfect for day-to-day use as well. Each product at La Martina is meticulously designed, produced and tested to ensure highest quality standards.

Other than polo T-shirts, sports shirts, pants, leather shoes, leather jackets, knee high boots, the brand is power packed with a huge collection of designer polo accessories that includes hats, bags, helmets and lots more. La Martina has given a new image; sporty, vibrant and sophistication for all ages. The La Martina polo’s, accessories and clothes are one of the hottest choices of the customers all across.

Due to its great success, the brand has been able to ramp up to a variety of different products in such a small span. The stunning example is its new range of perfumes, which is liked by customers all across the globe. “The Valiram Group has been working with La Martina for a couple of years now. We have successfully introduced the brand in Malaysia with 2 stores, one in Kuala Lumpur last year and Penang this year, and we are now very excited to finally introduce the brand in Singapore, in such a luxury shopping destination as the Marina Bay Sands. Valiram Group and La Martina share the same values, the same high standards of quality and attention to details. We are proud to be associated with such a prestigious brand. We are confident that the Singaporean market is poised for the arrival of la Martina in town” said Mukesh Valiram, Executive Director of Valiram Group.

Lando Simonetti, Founder of La Martina, said “At La Martina, we place heavy emphasis on the quality and dedication in offering the very best products within the sport of polo, which represents a whole way of living, culture and lifestyle. After Malaysia, we are pleased to be again in partnership with the Valiram Group as they play a vital role in shaping Singapore’s fashion industry. We are confident that they will continue to develop and grow the La Martina brand amongst the Singaporean consumer. This desire for excellence is what we call “La Martina’s commitment”.

The 2,200 square feet store at The Marina Bay Sands is characterized by the Anglo-Argentine classical vintage style; a fantastic collection of old furniture in traditional woods, black and white marble floor tiles, Chesterfield armchairs, leather sofas, bronze lamps and a large display of polo accessories, from helmets to leather boots, mallets, saddles and polo balls, all shipped from Argentina.

All these elements create an atmosphere of great sophistication, which offers a unique and incomparable shopping experience, perfectly in line with the concept of collections for men and women, children, and all the Cuero line and accessories that are showed in the shop. With over 80 stores across the world from St. Tropez to Dubai and Kuala Lumpur, La Martina will continue its retail expansion strategy that in the next three years will incredible increase the number of stores in the Middle East, Far East and Europe.

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