La Martina Primera Selección: Mariano Di Vaio Reinterprets The Iconic Polo Shirts

Style | 8 February 2018

To celebrate the values upheld by La Martina and developed with care for over thirty years, the limited collection Primera Selección, created in collaboration with Mariano Di Vaio, introduces a selection of polo shirts that go back to the origins of the Argentinian brand.

To celebrate the values upheld by La Martina and developed with care for over thirty years, the limited collection Primera Selección, created in collaboration with Mariano Di Vaio, introduces a selection of polo shirts that go back to the origins of the Argentinian brand.

La Martina and Mariano Di Vaio: the meeting

The adventure with Mariano Di Vaio started unexpectedly. The influencer found himself immersed in the world of La Martina while visiting the polo club Villa A Sesta, in the heart of Tuscany. Di Vaio was struck by the passion for sporting excellence and the natural elegance of the products, which are visible and tangible in every detail. The coup de coeur was mutual, given their shared interests and attachment to roots: Mariano perfectly embodies the same values as La Martina, which he applies to his everyday life and strong connection with his family and origins, together with his love for sport and the good life.

La Martina and Mariano Di Vaio: the meeting

The adventure with Mariano Di Vaio started unexpectedly. The influencer found himself immersed in the world of La Martina while visiting the polo club Villa A Sesta, in the heart of Tuscany. Di Vaio was struck by the passion for sporting excellence and the natural elegance of the products, which are visible and tangible in every detail. The coup de coeur was mutual, given their shared interests and attachment to roots: Mariano perfectly embodies the same values as La Martina, which he applies to his everyday life and strong connection with his family and origins, together with his love for sport and the good life.

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These are the same principles on which Lando Simonetti founded his company in Buenos Aires in 1985, immediately establishing his brand as the point of reference in the world for The Sport of Kings, and later expanding his production range to a total look clothing line able to reflect the lifestyle connected to the club house and polo grounds. La Martina decided to tell its story to Mariano in Argentina, taking him on a journey through the brand’s history, from polo tournaments to the Simonetti family home, where everything began. The passion to be found in Buenos Aires – a city caught between tradition and folklore – provided the backdrop for an extraordinary experience that brought together sport, family life and the discovery of traditions in a land that is both distant and close.

foto_6 800 width

These are the same principles on which Lando Simonetti founded his company in Buenos Aires in 1985, immediately establishing his brand as the point of reference in the world for The Sport of Kings, and later expanding his production range to a total look clothing line able to reflect the lifestyle connected to the club house and polo grounds. La Martina decided to tell its story to Mariano in Argentina, taking him on a journey through the brand’s history, from polo tournaments to the Simonetti family home, where everything began. The passion to be found in Buenos Aires – a city caught between tradition and folklore – provided the backdrop for an extraordinary experience that brought together sport, family life and the discovery of traditions in a land that is both distant and close.

Both the eye and heart of the influencer were captivated by the sight of the first polo shirt, designed 35 years ago by Lando, who had been inspired by the outfits worn by polo players in the 40s and 50s. This laid the foundations for the idea of celebrating the values and origins of La Martina with a special collection of polo shirts. Mariano was given the task of reinterpreting and creating an ensemble of clothing items that could trace the story of this iconic polo shirt from the tricot model to the classic piquet, ending with the jersey model, which highlights the solid connection between sport, passion and tradition.

Both the eye and heart of the influencer were captivated by the sight of the first polo shirt, designed 35 years ago by Lando, who had been inspired by the outfits worn by polo players in the 40s and 50s. This laid the foundations for the idea of celebrating the values and origins of La Martina with a special collection of polo shirts. Mariano was given the task of reinterpreting and creating an ensemble of clothing items that could trace the story of this iconic polo shirt from the tricot model to the classic piquet, ending with the jersey model, which highlights the solid connection between sport, passion and tradition.

La Martina and Mariano Di Vaio: the collection

An iconic item of clothing and a must-have in every wardrobe, as well as representing La Martina’s core business, the polo shirt used by players in the 40s was made of light tricot cotton fabric. This material has been reproposed to bring the main part of the Primera Selección to life. The collection consists of modern fitting polo shirts in a variety of colours that reflect, on the one hand, the colours of the Argentinian flag and, on the other, the sporting tradition. All this has been reinterpreted to capture the contemporary mood.

La Martina and Mariano Di Vaio: the collection

An iconic item of clothing and a must-have in every wardrobe, as well as representing La Martina’s core business, the polo shirt used by players in the 40s was made of light tricot cotton fabric. This material has been reproposed to bring the main part of the Primera Selección to life. The collection consists of modern fitting polo shirts in a variety of colours that reflect, on the one hand, the colours of the Argentinian flag and, on the other, the sporting tradition. All this has been reinterpreted to capture the contemporary mood.

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The second model is a classic shirt in piquet cotton, while the third model is made in jersey cotton with unique graphics and personalised features – eye-catching but without moving too far away from the world of sport.

The choice of colours, graphic design and the use of colour block, together with contrasting vertical/horizontal stripes, are inspired by traditional polo shirts: white and light blue, navy blue, red, ecru and light grey.

The second model is a classic shirt in piquet cotton, while the third model is made in jersey cotton with unique graphics and personalised features – eye-catching but without moving too far away from the world of sport.

The choice of colours, graphic design and the use of colour block, together with contrasting vertical/horizontal stripes, are inspired by traditional polo shirts: white and light blue, navy blue, red, ecru and light grey.

Primera Selección is exclusively available in limited quantities at Pavilion Kuala Lumpur boutique. To find out more, please contact the boutique at 03-2143 9777 or la.martina@valiram.com.

Primera Selección is exclusively available in limited quantities at Pavilion Kuala Lumpur boutique. To find out more, please contact the boutique at 03-2143 9777 or la.martina@valiram.com.

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