More than a century has passed since Sotirio Bulgari, a descendant from an ancient family of Greek silversmiths opened his first store in Via Sistina, Rome. Since then Bulgari has established itself as the pacesetter for Italian style in jewellery, precious stones and watches. Incorporating the untold beauty of Greco-Roman art, Bulgari has never ceased to set new benchmarks for pure luxury by means of daring combinations, purity of design and meticulous attention to detail.