Jimmy Choo is an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style.
The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele. Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand.
Jimmy Choo encompasses a complete luxury fashion brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts and fragrance.
The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Terry Richardson and Steven Meisel.
