At Maurice Lacroix, all factors critical to the successful production of excellent watches with high perceived value converge: craftmanship, design and innovation come together in a pronounced sense of quality.

AIKON #tide : Prepare to be dazzled! ​

Maurice Lacroix unveils the brightest range of watches, offered in an array of eye-popping colours. Best of all, the AIKON#tide is helping to make oceans cleaner, thanks to revolutionary technology that converts plastic waste into Swiss watches.

Eliros Sunshine: stand out bright!​​​​

This latest expression of Eliros ownership is notably stylish, sidesteps mediocrity and subscribes to the belief that ‘life is for living’. We implore pleasure seekers to form an orderly queue for the hottest watch of the season, the Eliros Sunshine.​