Michael Kors is dedicating the entire month of October to the fight against hunger. On World Food Day, October 16, Michael Kors teams will take to the streets outside six stores in five major cities to give away Watch Hunger Stop T-shirts. In each of the cities—New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong, T-shirt recipients will be able to go into the participating store, enter a photo both (actually, a Phhhoto Station) and have their picture taken. The Phhhoto images will be streamed live all day and evening on billboards in New York City’s Times Square and on Kors’ dedicated microsite, WatchHungerStop.com.
To further support fundraising efforts that began last spring, when Michael Kors announced a long-term partnership with the United Nations World Food Programme (WFP) in support of its school meals program, customers in Michael Kors retail stores around the world will be able to add a $5, $10 or $25 donation to WFP to their purchases for the month of October. Stores will also prominently feature the 100 Series watch, specially designed by Michael Kors to support WFP. For each watch sold, 100 children in a hunger-stricken area receive a nutritious meal.
The activity is all part of Watch Hunger Stop, Michael Kors’ philanthropic initiative focused on helping to solve the problem of global hunger. “The response to Watch Hunger Stop has been amazing,” says the designer. “We delivered one and a half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem.”
The 100 Series watch was unveiled by Michael Kors, together with Academy Award-winning actress Halle Berry, this past April. Berry and Kors are also planning a visit to the field with WFP in the next year to experience firsthand the work done by the organization and to highlight the ongoing need to end hunger that exists in countries around the globe. Renowned for her talent, Berry has also been honored for her activism and philanthropy over the years. “I’m proud to join Michael Kors in this global effort to end hunger,” says Berry.