WHAT: An exclusive evening in celebration of Miranda Kerr’s Michael Kors cover for the December issue of Elle Japon. The issue features an eight-page fashion story with Miranda Kerr in the Michael Kors Holiday looks and a two-page behind-the-scenes feature. Also featured during the event was the culmination of the #JetSetSelma Tokyo campaign, a fan-inspired and city-focused digital initiative that celebrates the Selma handbag. As guests entered the museum, they were greeted with a large, custom-made projection of a “digital mosaic” of skylines from around the world and the Selma. The mosaic was made up of more than 5,000 images drawn from Michael Kors-branded content, user-generated content tagged #MKTokyo, and images from four Phhhoto booths at the event. Each Phhhoto booth featured a different cityscape as its background and texted an animated GIF to users to share via text, email or social media.
WHO: Michael Kors, Miranda Kerr, Alexandra Richards, Theodora Richards, Aimee Song, Rinko Kikuchi, Ai Tominaga, Rila Fukushima, Izumi Mori, Youn-A, Mariko Shinoda, Tomomi Itano
WHEN: November 13, 2013, at 8:00PM
WHERE: Tokyo National Museum, Horyuji Houbutsukan, 13-9 Ueno Park, Taito-Ku, Tokyo
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