Tumi Launched its First Flagship Boutique in the Gurney Paragon Mall, Penang and Celebrated the Tumi Differences Through a Local Artiste Showcase.

Events | New Stores | News | 19 November 2013

TUMI, the leading international brand of premium travel, business, and lifestyle accessories, officially launched its first flagship boutique in the Gurney Paragon Mall in Penang on 17th October 2013. The Valiram Group, Southeast Asia鈥檚 leading Luxury goods retailer, exclusively manages and operates TUMI in Malaysia.

This new 1,287 sq. ft. location adds to an already extensive list of 5 stores throughout Malaysia alone, and over 200 stores worldwide. This stylish new location has been selected to represent an international brand renowned for its exceptional quality and style and is the next step in TUMI鈥檚 exciting growth story in Malaysia.

Mukesh Valiram, Executive Director of Valiram Group, Tom Nelson, Managing Director of Tumi Asia Pacific as well as Hunza Properties Bhd, Group Executive Chairman Dato鈥 Khor Teng Tong and GroupManaging Director Dato鈥 Daisy Ooi officiated the ribbon cutting ceremony to celebrate the Grand Opening of TUMI boutique. In conjunction with the grand opening, TUMI handpicked a selection of 6 local artists and invited them to bring to life the brand鈥檚 founding principles, known as The TUMI Difference. TUMI鈥檚 founding principles include; design excellence, unparalleled quality, technical innovation, functional superiority and world-class customer service.

The showcase include local artists and designers such as renowned singer-songwriter Amanda Imani, famous fashion designer Rizalman Ibrahim, international photojournalist, portrait and celebrityphotographer Kid Chan, TV host and author Sasha Bashir, Malaysian born textile designer Rebecca Duckett and Wanita Wawasan Magazine in collaboration with IMAAN, a local custom made statement necklace brand. The artists showcased their original TUMI inspired pieces in an exhibition set up in the Atrium area of Gurney Paragon Mall from the 17th 鈥 23rd October 2013.

Superior Quality: TUMI protects the things that matter most. That鈥檚 why every TUMI product is efficient, effortless and indestructible. TUMI has stringent quality control and standards for strength, durability and functionality for finished products and components. The brand pioneered testing procedures that have become industry standards; there are over 40 different tests TUMI uses to validate materials, components, assembly, and finishedproducts.

Design Excellence: TUMI believes that design is the art of intelligence, the beauty of purpose and purposeful beauty. They use innovative design to creatively solve problems for work, travel and life. TUMI鈥檚 signature is modern yet classic, with sophistication appreciated by the world鈥檚 movers and makers.

Technical Innovation: Innovation is TUMI鈥檚 obsession. They design and create virtually all of the component parts in their bags. Often, TUMI looks to other industries for the latest technological advances and then applies that technology to their bags–improving the construction, functionality and durability of their own designs. 2013 marks the 30th year since TUMI pioneered the commercial use of military-grade ballistic nylon by introducing it to the consumer market.

Functional Superiority: TUMI鈥檚 people and customers inspire everything they do. Their approach to making superior products begins with the idea of providing solutions to make life鈥檚 everyday journeys that little bit easier, more convenient and enjoyable.

World-Class Customer Service: At TUMI, the answer is always 鈥榶es.鈥 This includes comprehensive product warranties, global repair services, and around-the-clock service through tumi.com. The brand also offers an exclusive and complimentary TUMI Tracer庐 Product Recovery Program, which helps reunite TUMI customers with their lost or stolen items including travel and business cases. Since its introduction in 1999, TUMI Tracer庐 has helped thousands of customers reclaim their valuable products.

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