Kuala Lumpur, 4 October 2014 – Swiss Watch Gallery, the premier Malaysian owned regional luxury watch retailer, celebrated the Grand Launch of the fourth installation of its timepiece exhibition – THE ART OF TIME, at Pavilion Kuala Lumpur with a private cocktail party for their exclusive guests.
The Grand Launch was officiated by the Guest of Honour, Yang Berbahagia Tan Sri Dato’ Sri Dr. Ng Yen Yen, Chairman of Tourism Malaysia, at Pavilion Kuala Lumpur on the 4th October 2014. Yang Berbahagia Tan Sri Dato’ Sri Dr. Ng Yen Yen was greeted by a ceremonial playing of the traditional drums, Jidur, then toured the exhibition to visit the brand partners in their respective brand espace, and also view the Haute Horlogerie Espace featuring key highlight timepieces from the participating brands.
It was a night of glitz and glam, as the exclusive event was attended by VIPs, society’s top influencer, key media figures, as well as customers. As guests mingled in the specially built 5100 sq ft. Maison Swiss Watch Gallery, they were treated to a melodic jazz performance by Malaysia’s leading chanteuse, Atilia. Delectable canapes were served by Sheraton Imperial, who have curated a special menu for the Art of Time’s Grand Launch. Preferential privileges were also made privy to all customers during The Art of Time.
This 12 day showcase presents over 100 haute horology, high complication and high jewellery pieces, with over 1000 fine timepieces collectively. The Grand Launch night infused excitement in the air, as guests were enthralled by the RM55 million array of timepieces, including high jewellery, tourbillons, and meticulous complications by the world’s leading maisons of haute horology, such as Cartier, Graham, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Tag Heuer, Tudor, Ulysse Nardin, Vertu, and Zenith, many of which unveiled new works of art for the first time in Malaysia at the showcase.
Among the highlights for The Art of Time include Master Engraver from Jaeger-LeCoultre, showcasing the meticulous and sophisticated art of engraving. Guests will be able to witness first-hand the complexity of this craft and enjoy the beauty and unique character of its creations which is embodied in this presentation of fine art watchmaking. Specially flown in from Switzerland, guests can experience first-hand by attending private classes at the Maison Swiss Watch Gallery.
Ashvin Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “We are extremely thrilled to bring to the Malaysian audiences a showcase of this nature to nurture, educate and provide an interactive platform for guests to really experience the beautiful tapestry and insights of fine watchmaking. We’ve also curated a selection of exciting privileges as well so there is no better time than this to make that acquisition that you have been dreaming of”.
A luxury timepiece is now an essential accessory amongst discerning watch aficionados, collectors, style innovators, influencers and fashion leaders. Catering to this penchant for the ever growing interest in this category, The Art of Time will provide inclusive and interactive showcase where consumers will be privy to witness watch technicians, and watch artisans in action.
Swiss Watch Gallery’s continued growth signifies its passion, ability, and experience in continuously bringing to market exciting retail environments, concepts and brands. This showcase continues to appreciate the long-standing partnership with our watch partners, customers and business partners, as well as the commitment to sustain a continuous growth together.
The Art of Time’s lifestyle partners include Tourism Malaysia, BMW, The Star, The Edge, Enrich, Starwood Hotels & Resorts, Glen Grant, Samsung, and AMEX. These partners bring forth a synergy and spectrum that will appeal to their discerning clientele, who all share similar pursuits and passions, as well as a penchant for appreciating exacting craftsmanship presented by this timepiece showcase.