Heroes Of The Modern Day

News | 31 May 2015

Swiss Watch Gallery is merging time and fashion into one, with the curation of its first horological lookbook. Discover your horological hero of the modern day, inspired by personality traits of everyday life.

The Uptown Sweetheart


Zenith Star Open, paired with Kate Spade New York dress and accessories

Since 1865, Zenith has also been dedicating its legend to women. From the first enamelled pocket watches to jewellery pendant watches along with complicated wristwatches, its creations are an anthem to elegance and to the watchmaking art. And history is merely a prologue, as the new Zenith Star eloquently testifies. The Zenith Star Open testify to a two-fold influence: that of feminine and daring cushion-shaped ladies’ watches; and that of a fine and exceptionally reliable mechanism. Their undeniable technical feats are combined with subtle aesthetic refinement.

Embodying the philosophy of absolute performance, the Zenith Star Open pays tribute to the El Primero calibre. Right at first glance, this model draws the gaze to the expressive strength of its original cushion shape accentuated by an opening at 10:30 revealing the legendary heart of the mechanical automatic movement, El Primero Calibre 4062. This window onto the escapement thus shows the intricate inner workings of the movement: the high frequency is no longer an abstract principle, since one can actually keep track of the oscillations and see the watch beating. Governed by the unshakeable conviction that the true perfection of a work of art is perceptible in its smallest details, the movement decoration is visible through a sapphire caseback.

The Wonder Woman


Piaget Altiplano, paired with Kate Spade New York dress and accessories


The Piaget Altiplano single-handedly embodies Piaget’s identity and its acknowledged expertise in the realm of the ultra-thin. Loyal to its characteristic pure lines and well-respected classicism, the Altiplano collection is enriched with a model appearing for the first time in a 40 mm diameter. In keeping with these new dimensions, the Manufacture de Haute Horlogerie Piaget has equipped this Altiplano watch with a state-of-the-art 12-lignes (12’’’) movement, Manufacture Piaget Calibre 838P. This ultra-thin hand-wound movement is a mere 2.5 mm thick. While the new model retains the aesthetic codes of the Altiplano collection – a slender, elegant case and an understated dial with simple or double transferred hour-markers and baton-shaped hands – it is distinguished by its 40 mm diameter, its small seconds at 10 o’clock and by a Piaget logo at 3 o’clock ensuring a perfectly harmonious overall effect. The white gold case is fitted with a sapphire crystal back enabling one to admire all aspects of the movement decoration, such as circular Côtes de Genève and blued screws which are the signature features of Piaget movements

The Casual Wealth


Zenith Helios, paired with La Martina outfit and accessories


When Zenith developed the first El Primero its design and performance offered a level innovation and ingenuity reflective of the time; namely, 1969. In keeping with the original, and in many ways exceeding it, this El Primero Helios is a timepiece as unique as it is stylish and high performance. Indeed the luxurious dark brown alligator leather strap leads up to a magnificent stainless steel case which houses a silver dial of supreme artistry. Delivering the best in contemporary and classic design, the dial itself is embellished with an intricate moon-phase indicator, twin sub-dials, an aperture for the date and a tachymeter scale. Completed with a precise automatic movement, this is a sophisticated timepiece in regard to aesthetic and engineering.



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