Tory Burch Collection: Spring/Summer 2019

Events | News | Products | Style | 27 March 2019

Tory Burch celebrated the launch of its Spring/Summer 2019 collection with a unique interactive experience at Kerry Centre in Shanghai on March 7 through March 17. Inspired by key prints of the season — nautical, striped and Something Wild — the brand built a travel-themed Destination Anywhere pop-up in the shopping center’s north atrium — a short walk from the Tory Burch boutique.

Tory Burch celebrated the launch of its Spring/Summer 2019 collection with a unique interactive experience at Kerry Centre in Shanghai on March 7 through March 17. Inspired by key prints of the season — nautical, striped and Something Wild — the brand built a travel-themed Destination Anywhere pop-up in the shopping center’s north atrium — a short walk from the Tory Burch boutique.

Customers were invited inside the installation to explore three unique rooms, each with its own experience. The first transported guests to the open sea, where they could take in a beachside view and watch the season’s campaign video, filmed off the coast of Antigua. In the next room — designed as an exotic market — visitors could use their phones to scan QR codes and learn about the inspiration for Spring/Summer 2019.

Customers were invited inside the installation to explore three unique rooms, each with its own experience. The first transported guests to the open sea, where they could take in a beachside view and watch the season’s campaign video, filmed off the coast of Antigua. In the next room — designed as an exotic market — visitors could use their phones to scan QR codes and learn about the inspiration for Spring/Summer 2019.

The final room features ivy-covered walls and trellises dotted with lemons — a reference to the brand’s Spring/Summer 2019 runway show — a photo booth for guests to commemorate their visit and touch screen memory card games displaying the season’s prints.

The final room features ivy-covered walls and trellises dotted with lemons — a reference to the brand’s Spring/Summer 2019 runway show — a photo booth for guests to commemorate their visit and touch screen memory card games displaying the season’s prints.

The installation directed customers to the Tory Burch boutique where they can shop the brand’s Spring/Summer 2019 collection and where memory card game winners can collect their prize. In addition, the brand hosted an in-store cocktail on March 7 to celebrate the unveiling of the pop-up. DJ Gin entertained guests – including actors Qin Lan and Nazha – during the event while renowned bartender Kevin Song provided refreshments.

The installation directed customers to the Tory Burch boutique where they can shop the brand’s Spring/Summer 2019 collection and where memory card game winners can collect their prize. In addition, the brand hosted an in-store cocktail on March 7 to celebrate the unveiling of the pop-up. DJ Gin entertained guests – including actors Qin Lan and Nazha – during the event while renowned bartender Kevin Song provided refreshments.

Since launching its first boutique in China at SKP in 2011, Tory Burch has expanded to include freestanding boutiques in cities across the country from Shanghai, Hangzhou, Wuxi and Suzhou to Nanning, Tianjin and Xiamen. The Kerry Center boutique, which opened in 2014, is the brand’s largest globally.

Discover the Spring/Summer 2019 Collection here.
The Spring/Summer 2019 Collection is now available in stores. 

Since launching its first boutique in China at SKP in 2011, Tory Burch has expanded to include freestanding boutiques in cities across the country from Shanghai, Hangzhou, Wuxi and Suzhou to Nanning, Tianjin and Xiamen. The Kerry Center boutique, which opened in 2014, is the brand’s largest globally.

Discover the Spring/Summer 2019 Collection here.
The Spring/Summer 2019 Collection is now available in stores. 

Tory Burch

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