This summer, Steve Madden is making waves stylistically with a new collection spotlighted in an effortlessly cool and laid back campaign. The unique imagery brings the outside indoors, featuring oversized pool floats juxtaposed with moody lighting, to create a world where all is imagined and everything is possible
After embracing color this spring, Steve Madden is ready to turn up the heat and inspire thoughts and emotions of summer. Madden’s newest collection plays off of trends like lucite, snake print, and raffia. The collection includes a variety of woven textures and cork detailing adorned on everything from pumps to flat forms and incorporates pops of color, adding excitement and energy. Inspired by futurism and technology, Madden adds hints of mixed metal and new hardware in both shoes and bags.
The global campaign will launch in North America, Europe, Asia, Middle East and India. The campaign video and additional creative content will be featured on www.stevemadden.com and in Steve Madden locations worldwide.