Beyond Time. The Best of Basel Timepieces.
Pavilion Kuala Lumpur, Monday 18 August 2014 to Sunday 24 August 2014
Snap Your Perfect Watch & Win. #TIMEKULTURE2014 and follow @swisswatchgallery
Kuala Lumpur, 18 August 2014 –Swiss Watch Gallery, the premier Malaysian owned regional luxury watch retailer, presenting arguably the most comprehensive collection of the world’s luxurious, desirable and iconic watch brands under one umbrella officially launched TIME KULTURE, the best in class of what’s new in timepiece novelties at Pavilion Kuala Lumpur, from, 18 August 2014 to 24 August 2014.
This contemporary watch showcase features a coveted assembly of international Swiss watch made brands which include Alpina, Frederique Constant, Longines, Oris, Maurice Lacroix, Tag Heuer, Tissot and Tudor.
Time Kulture was officially launched by the Directors of Valiram Group, watch brand partners, strategic partners, as well as Malaysia’s local celebrities and rising stars. Among those in attendance included Swiss Watch Gallery guests, members of the media, watch aficionados, and society and style influencers.
Time Kulture’s theme of Beyond Time draws inspiration from watches playing a prevalent role in one’s daily life – it’s not just an instrument of measuring time but an essential accessory to complement one’s lifestyle. Time Kulture, thus provides a platform for individuals to find their perfect timepiece to suit different lifestyles which cater to men and women alike.
Time Kulture continues to nurture the growing passionate demand for timepieces and serves as an informative platform for those seeking to purchase and know more about buying their first branded timepiece or simply looking to add to their collection. This showcase will feature an exciting and wide selection of watches, to suit the different lifestyles of individuals which include, iconic, sporty, classic, edgy, and stylish designs aimed at men and women alike.
Watch lovers, fans and first time watch buyers will be privy to experience the unveiling of over 200 new Basel novelties from these leading brands. Guests will be able to exclusively preview these timepieces and have access to exciting insights from these prominent watch brands which include behind the scenes demonstration on various techniques of testing, and other exciting activities.
Ashvin Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “Time Kulture is about the lifestyle that connects the penchant for watches that are a necessary part of everyday life, whether to complete one’s stylish ensemble, be it while one is climbing a mountain, or diving 30m under the sea.”
The versatility of this essential accessory has become a must have in the lives of the discerning consumer. Time Kulture will premiere the top picks from Basel 2014, providing a platform for a seamless interactive showcase where consumers will have first-hand access to many timepieces which will debut here, and enjoy a host of preferential privileges and activities curated specially for this showcase.
At Time Kulture, consumers can also seek professional advice from the Swiss Watch Gallery watch associates who have their pulse on the industry. Swiss Watch Gallery watch specialists attend the yearly SIHH and Basel watch trade fairs and undergo regular brand trainings to ensure they are kept abreast in the industry.
The 5,400 sq ft. exhibition will feature the line-up of leading Swiss brands in an open-plan setting, with each brand having outfitted its own ‘booth’ to stay true to its DNA.
As TIME KULTURE extends to a lifestyle spectrum, it is only natural that relationships with other strategic partners are formed. Strategic and lifestyle partners for the showcase include Maybank, Citroën, The Star, Starwood Resorts & Hotels, Samsung, Broker’s London Dry Gin, and Sennheiser. The union of these partners will shape a conceptual lifestyle that is appealing to like-minded clientele, who all share a deep appreciation for the best in class brands with contemporary yet strong heritage backgrounds, and the love of integrating this passion for timepieces into their everyday lifestyle.