TUMI Highlights Premium Collections With Dr. Hassan Ghoneim

Products | Style | 8 April 2019

This Spring, TUMI brings its elevated design, luxurious materials and refined functionality to the forefront with premium bag and travel collections. From the ultra-modern relaunched Arrivé to the sporty Ashton and cutting-edge 19 Degree Aluminum, explore the world of TUMI luxury through its latest campaign with popular Saudi Arabian influencer Dr. Hassan Ghoneim.

This Spring, TUMI brings its elevated design, luxurious materials and refined functionality to the forefront with premium bag and travel collections. From the ultra-modern relaunched Arrivé to the sporty Ashton and cutting-edge 19 Degree Aluminum, explore the world of TUMI luxury through its latest campaign with popular Saudi Arabian influencer Dr. Hassan Ghoneim.

A dentist by trade, Dr. Hassan is a passionate traveler and part-time influencer known throughout Saudi Arabia and the Middle East for his impeccable style. With over 1.3 million followers on Instagram (@hassanghoneim) and an impressive Snapchat base, Dr. Hassan was named to Esquire Middle East’s first-ever Influencers Of The Gulf issue in 2018. Travel has been and continues to be a central part of Dr. Hassan’s life – reflecting his shared love of travel and family, TUMI’s new campaign documents Dr. Hassan’s memorable journey traveling alongside his brother to Punta del Este, Uruguay. Outfitted with the brand’s newly relaunched Arrivé collection and TUMI’s Spring 2019 styles; Dr. Hassan reflects on his journey to becoming a public figure and the impact travel has had on his life.

“TUMI has always been my favorite brand for bags and travel cases. As long as I can remember I was a TUMI customer – even before the brand had stores in Saudi Arabia, I’d seek their products abroad. Any trip that starts with packing my TUMI bag, good food and a nice beach is great, but what makes a perfect journey is the culture – exploring new places and meeting people makes you a better person,” says Dr. Hassan Ghoneim.

“As a brand, we are continuously inspired by our customers and the journeys they take in all facets of their lives. Hassan has a deep-rooted passion for travel and has been a TUMI loyalist for years. When we’re able to connect with individuals that understand the deeper meaning of what TUMI is setting out to do; it makes working together feel very natural,” says Victor Sanz, Creative Director of TUMI.

Arrivé

Inspired by automotive design, TUMI’s Spring 2019 Arrivé collection has been redesigned with ultra-modern functionality and luxe details to deliver world-class business and travel companions.
The redesign features added streamlined silhouettes, elevated hardware design with shiny nickel finish, and subtle leather trim. New proprietary details include shock-absorbing backpack straps, side pockets with organic expansion, and integrated logo design.

PR_STRAGHT_ON_GRP_SHOT_16_ARRIVE_042_72RGB

For the Arrivé travel cases, style meets technology with a new integrated USB Power Port on each of the carry-on sizes. Dual-access entry with expansion is another elegant addition, while integrated TSA lock allows for ultimate security for both front and main openings. Key styles include the sleek Barker Backpack, compact Larson Backpack, spacious Hannover Slim Brief and modern Martin Sling.

This Spring, Arrivé is available in Black, Pewter and Black Leather.

Ashton

With its refined, sporty attitude, the Ashton collection offers a dose of relaxed luxury and sophisticated design for today’s traveler. The expertly-crafted Morrison Backpack is a highlight of the collection, elevating wardrobes with its handsome styling and streamlining journeys with dedicated tech-smart accommodations and numerous organizational pockets.

This Spring sees the return of the Morrison Backpack in popular Black Perforated material as well as the debut of vibrant artistic prints including Brush Off Citron, Brush Off Ultramarine and Green Burnished Leather. For a unique look, users can also customize the Morrison with colorful TUMI Personalization Kits. These kits replace the bag’s buckle strap, luggage tag and monogram patch with a range of striking color options.

19 Degree Aluminum

The 19 Degree Aluminum collection offers a thoroughly modern and cutting-edge design with elegantly contoured angles set against an industrial material. A favorite of global style mavens, the 19 Degree Aluminum’s secure framed case design features a beautifully appointed interior and elevated details including a custom-designed luggage tag and luxurious leather wrapped handles.

This Spring, the seasonal Gecko colorway is a fresh addition to this coveted collection.

The Arrivé & 19 Degree Aluminum collection is now available in all stores in Malaysia, Singapore & Australia and online at TUMI.my,  TUMI.sg & TUMI.com.au.

The Ashton collection is available in selected stores only.

04_TUMI_PHOTO_TETHER1528 1_flat_v1
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A dentist by trade, Dr. Hassan is a passionate traveler and part-time influencer known throughout Saudi Arabia and the Middle East for his impeccable style. With over 1.3 million followers on Instagram (@hassanghoneim) and an impressive Snapchat base, Dr. Hassan was named to Esquire Middle East’s first-ever Influencers Of The Gulf issue in 2018.

Oshiro_20190201_159_flat_v1
Oshiro_20190229_0578_flat_v1
FOTOS_TUMI0188_flat_v2
FOTOS_TUMI0764_flat_v1

Travel has been and continues to be a central part of Dr. Hassan’s life – reflecting his shared love of travel and family, TUMI’s new campaign documents Dr. Hassan’s memorable journey traveling alongside his brother to Punta del Este, Uruguay. Outfitted with the brand’s newly relaunched Arrivé collection and TUMI’s Spring 2019 styles; Dr. Hassan reflects on his journey to becoming a public figure and the impact travel has had on his life.

FOTOS_TUMI0589_flat_v1
02_TUMI_PHOTO_TETHER1024_flat_v1

“TUMI has always been my favorite brand for bags and travel cases. As long as I can remember I was a TUMI customer – even before the brand had stores in Saudi Arabia, I’d seek their products abroad. Any trip that starts with packing my TUMI bag, good food and a nice beach is great, but what makes a perfect journey is the culture – exploring new places and meeting people makes you a better person,” says Dr. Hassan Ghoneim.

02_TUMI_PHOTO_TETHER1263_flat_v1

“As a brand, we are continuously inspired by our customers and the journeys they take in all facets of their lives. Hassan has a deep-rooted passion for travel and has been a TUMI loyalist for years. When we’re able to connect with individuals that understand the deeper meaning of what TUMI is setting out to do; it makes working together feel very natural,” says Victor Sanz, Creative Director of TUMI.

Arrivé

Inspired by automotive design, TUMI’s Spring 2019 Arrivé collection has been redesigned with ultra-modern functionality and luxe details to deliver world-class business and travel companions.
The redesign features added streamlined silhouettes, elevated hardware design with shiny nickel finish, and subtle leather trim. New proprietary details include shock-absorbing backpack straps, side pockets with organic expansion, and integrated logo design.

PR_STRAGHT_ON_GRP_SHOT_16_ARRIVE_042_72RGB

For the Arrivé travel cases, style meets technology with a new integrated USB Power Port on each of the carry-on sizes. Dual-access entry with expansion is another elegant addition, while integrated TSA lock allows for ultimate security for both front and main openings. Key styles include the sleek Barker Backpack, compact Larson Backpack, spacious Hannover Slim Brief and modern Martin Sling.

This Spring, Arrivé is available in Black, Pewter and Black Leather.

Ashton

With its refined, sporty attitude, the Ashton collection offers a dose of relaxed luxury and sophisticated design for today’s traveler. The expertly-crafted Morrison Backpack is a highlight of the collection, elevating wardrobes with its handsome styling and streamlining journeys with dedicated tech-smart accommodations and numerous organizational pockets.

This Spring sees the return of the Morrison Backpack in popular Black Perforated material as well as the debut of vibrant artistic prints including Brush Off Citron, Brush Off Ultramarine and Green Burnished Leather. For a unique look, users can also customize the Morrison with colorful TUMI Personalization Kits. These kits replace the bag’s buckle strap, luggage tag and monogram patch with a range of striking color options.

19 Degree Aluminum

The 19 Degree Aluminum collection offers a thoroughly modern and cutting-edge design with elegantly contoured angles set against an industrial material. A favorite of global style mavens, the 19 Degree Aluminum’s secure framed case design features a beautifully appointed interior and elevated details including a custom-designed luggage tag and luxurious leather wrapped handles. This Spring, the seasonal Gecko colorway is a fresh addition to this coveted collection.

The Arrivé & 19 Degree Aluminum collection is now available in all stores in Malaysia, Singapore & Australia and online at TUMI.my,  TUMI.sg & TUMI.com.au.

The Ashton collection is available in selected stores only.

TUMI

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