“TUMI welcomes the opportunity to bring the stylish, modern design, and humor that Jonathan Adler is known for and combine it with some of our best-selling travel styles,” says Alan Krantzler, SVP Brand Management at TUMI. “Now someone can have as much fun with their travel ‘wardrobe’ as they do with their home accessories. Jonathan’s attention to detail and exceptional craft is a great marriage with TUMI’s reputation for quality and functional performance. Our consumers love it when we can collaborate with a designer from another industry, and give them something truly unique.
“Adler’s iconic prints and cheeky sayings land on TUMI’s best-selling styles from both the Voyageur and Vapor collections. In true Adler fashion, the assortment makes a statement whether rolling through the airport with a bright pink or blue chevron print suitcase, a novel “Are We There Yet?” carry-on case or packing in a “This is Mine” travel bag. Small travel accessories including packing cubes and travel pouches in playful prints provide simple solutions when packing in last-minute essentials. With a range of wheeled travel cases, duffel bags, and travel bags, this collection is bold in color, pattern and, according to Adler himself, is all around “groovy”.
The Jonathan Adler brand is dedicated to bringing style, craft, and joy to one’s life and the Jonathan Adler for TUMI travel collection incorporates each of these qualities. Styles with a purpose are designed to perform and are enhanced with co-branded luggage tags and hardware in the shape of airplane charms, demonstrating a commitment to quality and craft. The collection makes travel joyful.
“As a creative person, I find travel to be the most inspiring activity on earth. Travel to me is creativity,” said Jonathan Adler. “Our collection is full of bright colors and bold patterns. I wanted to bring irreverent luxury and glamour to every traveler in the world. My work is about serious design with a whisper of cheekiness. I’m deadly serious about design; I’m just not that serious about life.”