ART OF TIME 2019 – An event by Swiss Watch Gallery

Events | Style | Watches | 4 November 2019

“Icons of Time”

“Icons of Time”

PAVILION KUALA LUMPUR, CENTRE COURT

31st of October 2019 TO 10th of November 2019

PAVILION KUALA LUMPUR, CENTRE COURT

31st of October 2019 TO 10th of November 2019

Swiss Watch Gallery proudly announces the return of its signature event, Art of Time, a stunning and immersive showcase of some of the world’s beloved watchmakers. Now in its sixth edition, it is Malaysia’s most unique showcase offering the experience of Switzerland’s prestigious watch fairs and an insider’s glimpse into watchmaking, a special combination that is sure to appeal to long-time watch aficionados and draw the interest of new fans.

Swiss Watch Gallery proudly announces the return of its signature event, Art of Time, a stunning and immersive showcase of some of the world’s beloved watchmakers. Now in its sixth edition, it is Malaysia’s most unique showcase offering the experience of Switzerland’s prestigious watch fairs and an insider’s glimpse into watchmaking, a special combination that is sure to appeal to long-time watch aficionados and draw the interest of new fans.

Art of Time 2019 will be headlined by Arnold & Son, Bell & Ross, Girard-Perregaux, Graham, IWC Schaffhausen, Jaquet Droz, Oris, Parmigiani Fleurier,   TAG Heuer, Tudor, Ulysse Nardin and Zenith. Expect a magnificent collection comprising noteworthy pieces such as the Jaquet Droz Tropical Bird Repeater, Arnold & Son Time Pyramid Tourbillon in red gold, Girard-Perregaux Bridges Cosmos, IWC Portofino Hand-Wound Tourbillon Rétrograde, Parmigiani Fleurier Tonda 1950 Tourbillon, to name a few. This is the first time Girard-Perregaux, Arnold & Sons, Parmigiani Fleurier and Ulysse Nardin are joining the exhibition.

Art of Time 2019 will be headlined by Arnold & Son, Bell & Ross, Girard-Perregaux, Graham, IWC Schaffhausen, Jaquet Droz, Oris, Parmigiani Fleurier,   TAG Heuer, Tudor, Ulysse Nardin and Zenith. Expect a magnificent collection comprising noteworthy pieces such as the Jaquet Droz Tropical Bird Repeater, Arnold & Son Time Pyramid Tourbillon in red gold, Girard-Perregaux Bridges Cosmos, IWC Portofino Hand-Wound Tourbillon Rétrograde, Parmigiani Fleurier Tonda 1950 Tourbillon, to name a few. This is the first time Girard-Perregaux, Arnold & Sons, Parmigiani Fleurier and Ulysse Nardin are joining the exhibition.

 Jaquet Droz Tropical Bird Repeater

Arnold & Son Pyramid Tourbillon

Girard-Perregaux Bridges Cosmos

 Jaquet Droz Tropical Bird Repeater

Arnold & Son Time Pyramid Tourbillon

Girard-Perregaux Bridges Cosmos

IWC Portofino Hand-Wound Tourbillon Rétrograde

Parmigiani Fleurier Tonda 1950 Tourbillon

IWC Portofino Hand-Wound Tourbillon Rétrograde

Parmigiani Fleurier Tonda 1950 Tourbillon

All the brands will be housed in a newly designed event space – measuring approximately 4,000 sq ft – set up once again at the generous concourse of Malaysia’s prestigious retail landmark, Pavilion Kuala Lumpur.

All the brands will be housed in a newly designed event space – measuring approximately 4,000 sq ft – set up once again at the generous concourse of Malaysia’s prestigious retail landmark, Pavilion Kuala Lumpur.

Swiss watchmaking know-how spans craftsmanship from Geneva to Schaffhausen along the Jura mountain range of the Swiss Alps. In a homage to the homeland of watchmaking greats, Art of Time 2019 intends to invoke the look and feel of Swiss chalets with elements of wood and greenery. Elegant, luxurious and private, each booth invites the shopper to peruse the precious watches at leisure.

Swiss watchmaking know-how spans craftsmanship from Geneva to Schaffhausen along the Jura mountain range of the Swiss Alps. In a homage to the homeland of watchmaking greats, Art of Time 2019 intends to invoke the look and feel of Swiss chalets with elements of wood and greenery. Elegant, luxurious and private, each booth invites the shopper to peruse the precious watches at leisure.

Art of Time debuted in 2011 to commemorate the 10th anniversary of Swiss Watch Gallery, an emporium of a most comprehensive collection of the world’s foremost watchmakers. This year, Art of Time celebrates “Icons of Time”, which not only refers to the exquisite timepieces on show but also five Malaysian personalities who are celebrated as icons in their respective fields. In keeping with the spirit of great Swiss master watchmakers, these icons have been selected for their dedication to the pursuit of excellence. These icons, spanning entrepreneurship, art and sport, will be part of Swiss Watch Gallery’s 2020 campaign and their names will be revealed early next year.

Art of Time debuted in 2011 to commemorate the 10th anniversary of Swiss Watch Gallery, an emporium of a most comprehensive collection of the world’s foremost watchmakers. This year, Art of Time celebrates “Icons of Time”, which not only refers to the exquisite timepieces on show but also five Malaysian personalities who are celebrated as icons in their respective fields. In keeping with the spirit of great Swiss master watchmakers, these icons have been selected for their dedication to the pursuit of excellence. These icons, spanning entrepreneurship, art and sport, will be part of Swiss Watch Gallery’s 2020 campaign and their names will be revealed early next year.

“The idea behind Art of Time is to bring to the Malaysian market the experience of the amazing and exclusive watchmaking showcases of Basel and Geneva. We feel it is the best way to inculcate the love for horological instruments, and the craftsmanship and innovation that go into their creation,” says Ashvin Valiram, Executive Director of leading luxury, fashion and lifestyle retail specialist Valiram, which owns Swiss Watch Gallery. “We have been doing this for almost a decade now. We see Swiss Watch Gallery not just as a retailer but also an advocate of fine watchmaking. Through Art of Time, we’re looking to evolve the customers’ interest in watches and fuel the passion. This year will be our best by far, with new brands joining our showcase for the first time, and as always, you can expect unique, interesting pieces. Consider it an open invitation to come discover and explore the wonders of watchmaking.”

“The idea behind Art of Time is to bring to the Malaysian market the experience of the amazing and exclusive watchmaking showcases of Basel and Geneva. We feel it is the best way to inculcate the love for horological instruments, and the craftsmanship and innovation that go into their creation,” says Ashvin Valiram, Executive Director of leading luxury, fashion and lifestyle retail specialist Valiram, which owns Swiss Watch Gallery. “We have been doing this for almost a decade now. We see Swiss Watch Gallery not just as a retailer but also an advocate of fine watchmaking. Through Art of Time, we’re looking to evolve the customers’ interest in watches and fuel the passion. This year will be our best by far, with new brands joining our showcase for the first time, and as always, you can expect unique, interesting pieces. Consider it an open invitation to come discover and explore the wonders of watchmaking.”

Visitors can expect to be transported to the Swiss Alps with the immersive décor inspired by the traditional chalets. Amid the privacy and warmth of wood panelling and soft downlights, the luxurious interior pays tribute to watchmaking with exquisite designs, revolutionary mechanisms and breakthrough technology from 12 illustrious brands that have stood the test of time.

Visitors can expect to be transported to the Swiss Alps with the immersive décor inspired by the traditional chalets. Amid the privacy and warmth of wood panelling and soft downlights, the luxurious interior pays tribute to watchmaking with exquisite designs, revolutionary mechanisms and breakthrough technology from 12 illustrious brands that have stood the test of time.

This year Art of Time collaborates with TUMI, America’s leading business and travel essential brand. A specially designed TUMI pop-up will be showcased during the exhibition, highlighting the ultra-exclusive TUMI x Chris Pratt collection, which is inspired by the Hollywood actor’s personal packing style.

This year Art of Time collaborates with TUMI, America’s leading business and travel essential brand. A specially designed TUMI pop-up will be showcased during the exhibition, highlighting the ultra-exclusive TUMI x Chris Pratt collection, which is inspired by the Hollywood actor’s personal packing style.

To further add on to the fair-like atmosphere, there will be a demonstration by Jaquet Droz master enameller, a virtual reality experience by Oris, a watch masterclass by Girard-Perregaux and an Italian coffee experience by illycaffe. There will also be a special booth featuring state-of-the-art watch winders from Orient Crown, a Singapore-based timepiece accessories company.

To further add on to the fair-like atmosphere, there will be a demonstration by Jaquet Droz master enameller, a virtual reality experience by Oris, a watch masterclass by Girard-Perregaux and an Italian coffee experience by illycaffe. There will also be a special booth featuring state-of-the-art watch winders from Orient Crown, a Singapore-based timepiece accessories company.

During the exhibition, visitors will enjoy shopping privileges including exclusive gifts with purchase from participating brands and Tumi x Chris Pratt carry-on luggage, special discounts and 12-month interest free payment plan from leading banks.

During the exhibition, visitors will enjoy shopping privileges including exclusive gifts with purchase from participating brands and Tumi x Chris Pratt carry-on luggage, special discounts and 12-month interest free payment plan from leading banks.

Art of Time is presented by Swiss Watch Gallery in partnership with TUMI, G.H Mumm, The Edge and The Star. It runs from Oct 31 to Nov 10, 2019 at Centre Court, Concourse Level, Pavilion Kuala Lumpur. For more information, visit the Swiss Watch Gallery website.

Art of Time is presented by Swiss Watch Gallery in partnership with TUMI, G.H Mumm, The Edge and The Star. It runs from Oct 31 to Nov 10, 2019 at Centre Court, Concourse Level, Pavilion Kuala Lumpur. For more information, visit the Swiss Watch Gallery website.

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