Each region is presided over by a chef chocolatier who crafts chocolate dreams to keep the Godiva brand strong. Its Beijing-based chef, Philippe Daue, described the brand in three words: quality, passion, heritage. He added that Godiva is the only chocolate company in the world which has a team of chefs in every region to develop chocolates to be sold in the local markets. “Chocolate should be a complete experience,” said Daue when he was here at the Godiva outlet in Pavilion, Kuala Lumpur. He asserted that it’s not just the chocolates but the packaging itself that has to be properly done so that the person on the receiving end feels the emotions intended. Daue gets his inspiration from just about everywhere. “When you walk, look around and you will find shapes and colours that will inspire you.” (Source: The Star, 21 June 2014)
The Star : A Hint of Matcha and More
Covered | 30 June 2014
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