Michael Kors is pleased to announce the launch of “Love Story,” a digital Valentine’s Day gift guide for MichaelKors.com, this February.
To bring this innovative e-commerce experience to life, Michael Kors enlisted London-based artist Jo Ratcliffe. The celebrated fashion illustrator and animation director, whose work has appeared in Vogue, CR Fashion Book and V Magazine, created whimsical graphics and playful animations that feature personified products falling in love.
The digital gift guide supports the #FallingInLoveWith campaign by highlighting products to love during this key gifting time period.
The assortment featured in “Love Story” includes MICHAEL Michael Kors pastel handbags and small leather goods, the new Sexy Sunset fragrance and a rose gold-tone jewelry collection, all from the Spring 2016 line. Also included is the brand new Jaryn watch, which features a slim profile and is exclusive to Michael Kors stores and MichaelKors.com through July 31, 2016. All other products in the experience will be available online at MichaelKors.com and in select stores.
“Love Story” will live on MichaelKors.com through February 14, 2016.