Tory Burch, LLC has partnered with Paris-based creative agency Pictoresq on a short film celebrating the brand’s new T Satchel, a versatile handbag with clean lines and a structured silhouette. Featuring a group of intriguing beauties named les Enfants Terribles, the film, entitled, Gangs of Paris, will launches on digital and social channels in February.
It opens with a radio announcement about two gangs clashing in Paris: one, a preppy set hailing from Saint Germain des Prés on the Rive Gauche, and the other, more bohemian, from Montmartre on the Rive Droite. “Two different worlds, two different neighborhoods, two different styles,” the radio anchor says. With tongue-in-cheek intensity, the film follows the gangs—identified by the way silk scarves are knotted on their T Satchels—through the streets of Paris until they meet face to face on the Pont Neuf over the Seine.
The T Satchel is the star of the film. Polished and versatile, the handbag is an exquisite addition to the Block-T family, defined by an elegant, clean construction and an understated appeal. A study in luxurious minimalism, the classic, functional shape is crafted in smooth leather with tonal details. Finished with a secure flap closure and an optional, adjustable cross-body strap, it can be carried hands-free or by the top handle. As illustrated in the film, a colorful scarf is a chic way to add a personal, playful accent.