CHLOE Debuts Mifuko Basket

Events | 24 June 2022

CHLOÉ DEBUTS THE WOODY PANIER IN PARTNERSHIP WITH THE WORLD FAIR TRADE ORGANIZATION

In partnership with the World Fair Trade Organization*, Chloé is proud to present the first fair trade-verified luxury bag collection. Ethically produced and environmentally responsible, the project launches with four Woody panier styles that have been hand-woven by 700 women in Kenya.

To realize these basket bags, Chloé has collaborated with Mifuko, a WFTO guaranteed member. Meaning ‘pocket’ in Swahili, the social enterprise secures fair pay and safe conditions for its network of more than 700 artisan producers – mostly women in rural areas – who become less dependent on farming as their principal income source.

Tradition Kenyan handcraft is thus woven with the empowerment of every individual, which is why each unique basket is signed by the artisan who made it.

The four styles include two sizes – a roomy tote and compact cross-body bucket – and are proposed in solid and striped paper. Their natural look is complemented by Woody logo ribbon detailing and leather straps, both carried out by a Chloé manufacturer in Spain.

The Woody panier collection marks once again the Maison’s shift towards sustainable and responsible design and production, with considerations towards environmental and social impact. With each basket, a renewed commitment to a fair and greater good, and a testament to our mission, “Women forward. For a fairer future.”

The Woody Panier collection is available in CHLOÉ Pavilion store.

About the World Fair Trade Organization: The WFTO is a global community of social enterprises that fully practice Fair Trade. Its Guarantee System is an international verification model focused on social enterprises that put the interests of people and the planet first. The WFTO impacts one million livelihoods, 74% of which are women.

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