Vertu Constellation
Constellation is a modern smartphone that combines all of Vertu’s expertise in fine materials, craftsmanship, technology and services. Its sleek, contemporary form has been designed and engineered to appeal equally to male and female customers.Vertu Chief Executive Officer, Massimiliano Pogliani, said: “This is a vibrant time for Vertu. This is our second major product launch of 2013 and it helps define a clear segmentation strategy which identifies distinct product lines in the Vertu portfolio. This will broaden Vertu’s appeal, attracting new customers to the brand as well as increasing the choice for our existing global customer base.”
Vertu’s Head of Total Product Offering, Ignacio Germade, said: “Constellation moves Vertu design into a contemporary realm. When we created VERTU Ti, we used a very elegant, design language that visually connects to our heritage and that gives the product a timeless quality. Conversely, in Constellation, we have designed a modern, minimal phone that is sleek and understated. While Constellation takes Vertu in a new design direction, materially it embodies everything that the brand has become renowned for – tactile materials, outstanding engineering and craftsmanship and modern technology.” Sapphire crystal is a well-established part of the Vertu story. Constellation uses a 5.1 inch piece – weighing more than 100 carats – to cover the entire front of the phone and underwhich sits a 4.3 inch 720p high definition screen. The sapphire is resistant to scratching from anything other than diamond, ensuring that the screen remains virtually flawless throughout the life of the phone.
Surrounding the sapphire crystal is an engineered grade 5 titanium casing, a material two and a half times stronger than stainless steel yet only half the weight. It is the durability and lightweight nature of grade 5 titanium, coupled with its immaculate finish once polished, that makes it a perfect material for Vertu handsets. Constellation is swathed in high quality calf leather. Vertu has carefully selected the finest hides available from the Alps region of Europe, working with a tannery with more than 150years’ experience. Constellation will launch in five exquisite colours that make stunning use of the single piece of leather used – Cappuccino, Black, Orange, Mocha and Raspberry. Technically, Vertu Constellation offers everything for the modern smartphone user:Android™ 4.2 Jelly Bean, Qualcomm® Snapdragon™ dual core 1.7 GHz CPU, 32GB of internal memory, 13MP rear-facing camera with full HD video (1080p), a front-facing Skype™ compliant 1.3MP camera, Wi-Fi, Bluetooth and NFC.Constellation also features a portfolio of melodic ringtones especially composed for Vertu and performed by the London Symphony Orchestra. The portfolio also includes a set featuring English bird song. All of these ringtones benefit from Vertu engineers’ meticulousapproach to mobile audio engineering, resulting in unparalleled acoustic clarity. Constellation also features uplink noise cancellation software, as well as aptX® support, which guarantees superior playback quality when streaming audio to Bluetooth® headphones or speakers.
Alongside Constellation’s comprehensive technical offering, sits Vertu’s range of exclusive services, grouped as Vertu LIFE and Vertu CERTAINTY. Vertu LIFE offers customers a personalised selection of exclusive privileges and unrestrictedaccess to elite events available directly on device. Features include complimentary entry to the most exclusive Private Members’ Clubs around the world, access to invitation-only events and closed-door shopping experiences.Vertu CERTAINTY protects the customer, their Vertu phone and their data through best-inclass technology and expert partners. This includes encrypted communications in partnership with Silent Circle, global Wi-Fi access via iPass, personal and corporate securitywith Protector Services Group and anti-virus by Kaspersky.
Vertu Campaign
Vertu Constellation will be supported by a vibrant new global advertising campaign. The campaign has been designed to play on Vertu’s English heritage, use of fine materials, hand craftsmanship, technology and the brand’s unique service offering. Shot by renowned photographer Kristian Schuller, the campaign imagery focuses on extraordinary scenes that reference specific aspects of the Vertu brand. Vertu Chief Executive Officer, Massimiliano Pogliani, said: “The new campaign marks afundamental change in Vertu’s advertising. It is reflective of our own confidence as well as our desire to clearly express the extraordinary world that we create for our customers. The rich imagery shines a light on a fantasy landscape that captures the imagination but alsoframes rational aspects of our brand, such as our meticulous craftsmanship and our carefully curated services.” The campaign, VERTU EXTRAORDINARY, was created by London based CHI & Partners, whom Vertu appointed as their lead creative agency in July 2013.
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