An invitation to experience the heritage Moroccan brand’s savoir-faire through its collection
of 100% Arabica specialty coffees and exclusive offerings
Bangkok, Thailand – 19 December 2025 – Legendary coffee brand Bacha Coffee, founded in Marrakech in 1910, continues itsglobal journey with the opening of its first destination in Thailand. Located at Siam Paragon in one of Bangkok’s most prestigious shopping enclaves, this latest address honours the Moroccan splendour and timeless charm of Bacha Coffee’s 115 years of heritage, presenting an elegant interpretation that intertwines with the vibrancy of Bangkok’s coffee culture.
The story of Bacha Coffee begins at the medina of Marrakech in 1910 within the magnificent Dar el Bacha. In that golden era of coffee, distinguished luminaries from far and wide gathered over glittering pots of Arabica in a lavish space, as the air filled with aroma of slow-roasted coffee beans, echoes of laughter shared and conversations exchanged. With a grand footprint of 352 square metres, Bacha Coffee at Siam Paragon features a coffee boutique, a coffee room and the takeaway concept in a single captivating space, echoing the brand’s iconic birthplace while indulging guests to experience its savoir-faire and exceptional offerings at every facet, touchpoint and detail.
Guests are welcomed to the Coffee Boutique to explore a wide selection of over 200 varieties of 100% Arabica coffee beans sourced from 35 of the most well-reputed coffee producing countries in the world. Coffee lovers can discover a selection of Single Origin, Fine Blended, Fine Flavoured and Naturally CO2 Decaffeinated coffees. A professional Coffee Master is on hand to provide personalised guidance from selecting coffee beans that suit individual tastes to having them freshly ground upon request in various grinds for any preferred preparation method.
Beyond loose coffee beans, the boutique also presents a collection of packed coffees, gourmet delights and artisanal coffee accessories, each an impeccable choice for any gifting occasion or a thoughtful indulgence to elevate one’s daily ritual. The ever-favoured Coffee Bag Gift Box collection features favourites offered in sets of 12 or 25 individually packed drip coffee bags, delivering consistent quality with every brew. Explore Single Origin coffees hailing from exquisite terroirs like Mount Everest to Ethiopia’s Yirgacheffe, Fine Flavoured varieties such as 1910 Coffee, Milano Morning Coffee, and I Love Paris Coffee, each sealed with freshness and unparalleled convenience, perfect for enjoying the ideal cup of coffee anytime, anywhere. Guests may also explore the beautiful Signature Nomad Collection available in ground or whole beans, which includes rare selections like the Grand Moka Matari Coffee from Yemen or Jamaica’s Blue Mountain Wallenford Coffee, crafted to bring effortless sophistication to every coffee moment. For those in search of a truly memorable gesture, Bacha Coffee’s signature hampers and bespoke hamper service offer the art of gifting at its finest, marking celebrations with coffee moments shared, savoured, and remembered.